Want to boost visibility, clicks, and conversions on your Flipkart product listings? One of the most overlooked factors is image optimization. Flipkart is a visual-first platform—your product images are the first thing customers notice before they even read your title or description.
At Infobeam Solution, we help sellers make their products look more attractive and professional through image optimization techniques. Here’s a complete guide on how to optimize images for Flipkart listings.
🎯 Why Optimizing Images Matters on Flipkart
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Better Click-Through Rate (CTR) from search results
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Higher Buyer Confidence with clear visuals
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Improved Conversion Rate due to informative photos
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Higher Search Ranking as Flipkart favors well-presented listings
📸 Flipkart Image Guidelines (Must Follow)
Before we get into optimization, let’s first follow the basic image requirements set by Flipkart:
| Element | Requirement |
|---|---|
| Main Image Background | White background only |
| Image Dimensions | Minimum 1000 x 1000 px |
| Format | JPEG / JPG / PNG |
| Max File Size | 2 MB per image |
| Number of Images | 3 to 7 recommended |
🛠️ How to Optimize Images for Flipkart Listings
1. ✅ Use a Clean White Background (for Main Image)
Flipkart requires the main image to have a white background to ensure consistency and focus on the product.
Pro Tip: Use tools like Remove.bg or Photoshop to remove messy or colored backgrounds.
2. 🧍 Include Lifestyle Images
Along with studio shots, show your product in real-life usage.
Examples:
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Clothes worn by models
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Furniture placed in a living room
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Headphones being used during a workout
This builds trust and emotional connection.
3. 🔍 Show Detailed Close-Ups
Zoom in on:
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Textures
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Buttons/Ports
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Stitching or seams
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Product packaging
Highlight quality and finish to convince buyers.
4. 🔄 Use Multiple Angles
Provide 4–7 angles including:
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Front View
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Back View
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Side View
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Top View
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Bottom/Base View
This reduces buyer hesitation and return rates.
5. 📏 Add Dimension & Feature Overlays
Include:
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Size chart (for fashion products)
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Measurements (in cm/inches)
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Feature highlights like “Noise Cancellation”, “Fast Charging”, etc.
Use clear fonts and avoid clutter.
6. ✍️ Rename Image Files with Keywords
Instead of naming your image IMG1234.jpg, use: boat-rockerz-255pro-bluetooth-earphones.jpg
This helps Flipkart’s internal algorithm index your images better for SEO.
7. 🌐 Compress Without Losing Quality
Heavy images slow down loading time. Use tools like:
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TinyPNG
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ImageOptim
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Squoosh.app
Keep size under 2 MB without sacrificing quality.
8. 🔄 Consistency in Branding
Use consistent:
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Lighting
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Background style
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Placement
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Fonts (for overlays)
Helps build trust and brand identity.
🚀 Bonus Tips for Flipkart Image Optimization
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Add a certification badge (BIS, ISI, Organic, etc.) if available
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Use 3D mockups if you don’t have actual product shots
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Include before/after photos for beauty, cleaning, or wellness products
🛍️ Let Infobeam Solution Handle It for You
At Infobeam Solution, we provide professional product photography and image optimization services tailored for Flipkart.
Our services include:
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Studio-quality image shoots
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Lifestyle photography
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Graphic overlays and retouching
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Category-specific image templates
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Bulk image editing for large catalogs
📞 Ready to Make Your Listings Look Premium?
Let your product stand out visually and increase conversions with Infobeam Solution.
