How to increase or boost sales in ETSY
Few ways you can improve your sales in etsy on a short term.
1. “Decorate” your Etsy store on big holidays
On major holidays of the year such as Christmas, New Year, or Black Friday, customers will be especially interested in shopping for themselves or buying gifts. You should take advantage of the holidays to blow your customers away when they visit your online store as it brings a festive vibe with colorful items.
Boost SEO for better Etsy seller rank
The main goal of Etsy SEO (Search Engines Optimization) is highly appreciated by Etsy search engines which help push your post to be on the top search.
According to Etsy, when buyers search, Etsy’s algorithm determines results by two factors: Query Matching and Ranking. When customers search for products, Etsy starts a Query Matching process to find products matching that search. The greater the relevance, the higher the product’s ranking.
2. Combine your Etsy shop with social media accounts
If you build your social media accounts effectively, they will become a powerful channel to promote your Etsy shop. Connecting Etsy shops with your social media accounts is very simple but gives great results:
Ensure consistency of your brand
Increase credibility
Expand customer reach and get more outside traffic for your store
3. Don’t forget to run effective Etsy Ads campaigns
SEO is a sustainable and long-term development strategy, while Ads are a fast-growing way to bring in potential revenue in a certain period. When combining the 2 methods with a proper strategy, you will increase the chance of being exposed more to the target audience, hence, increase more Etsy sales
Offer small Etsy gift cards and coupons
Small gift cards and coupons are two popular tips that most sellers take advantage of to increase customers’ return rates and repeat sales.
Instead of a direct discount on items for sale on Etsy, Etsy gift cards or coupons for the next purchase will be much more enjoyable for first-time customers.
4. Build your unique Etsy brand awareness
The first impression of a person to you is always your name or any of your special identification marks. So does your Etsy shop! To attract your customers and get Etsy sales, the first important thing you should do is to build your own unique Etsy brand name and share it with whoever you can.
5. Design eye-catching product images
Etsy is an ideal “land” for selling art-oriented products mostly handmade. Therefore, buyers often buy partly based on aesthetics. The uniqueness, difference, and creativity are the factors that impress buyers. All this is shown in the product images. The more impressive the Etsy images, the more chance that the customers will decide to buy.
6. Show more reviews on Etsy
Reviews and testimonials are considered the key to deciding whether an online sale is successful or not. According to Dan Hinckley, 9/10 of customers read reviews before checking out and 67% of customers are influenced by reviews. Moreover, shops with more 5-star reviews will be ranked higher when customers search for items based on Etsy’s algorithm rules.
7. Design eye-catching product images
Etsy is an ideal “land” for selling art-oriented products mostly handmade. Therefore, buyers often buy partly based on aesthetics. The uniqueness, difference, and creativity are the factors that impress buyers. All this is shown in the product images. The more impressive the Etsy images, the more chance that the customers will decide to buy.
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