Seller On-boarding Process – AJIO
“How to Register as a Seller on AJIO”, is a common question we get asked by eCommerce sellers that use Infobeam. AJIO is a Reliance owned online fashion portal. Launched in 2016, the site took its time to gather momentum. Fighting against already established giants – Jabong, Myntra and ABOF back then was a challenge. However, in 2020, AJIO announced that it had grown 4X times its pre-covid levels. As per , the platform has an average of 3.1 million organic traffic per month. So, it suffices to say that for any eCommerce sellers in the fashion and lifestyle segment, AJIO is an important platform. Before we cover the main question, let us explore a bit more about AJIO.
AJIO.com caters to the fashion & lifestyle segment. There is another portal called AJIO Business which is also owned by Reliance. This is a B2B portal that caters to retailers who want to purchase directly from manufacturers. There, the products are extensively in the clothing range. On AJIO.com however, we can find a wide range of fashion & lifestyle products and even products from under the Reliance umbrella such as those sold at Reliance Trends and Trends Footwear stores. The categories include but are not restricted to :
Western Wear
Ethinic & Festive
Lingerie & Innerwear
Footwear
Winterwear
Fashion Jewellery
Kids (Boys, Girls, and Baby Wear)
Toys
Indie Category: Indie is a special category on AJIO which supports hand-made, artisan products from India. As per the site, they cover 500 Artisan Vendors and most interestingly 53 GI clusters. Apart from regular products like sarees, kurtas, etc.; buyers can purchase regional specialties such as Kutch embroidery, Orissa Ikkat, Ajrak, Banarasi Brocades, Kalamkari, Bagru, Chanderi, and more.
Home & Kitchen: This category has multiple well-known brands in its repertoire such as DDecor, MUJI, Chumbak, Portico New York, Jaipur Fabric, etc. Other sellers listed product groups include bed linen, cushions, covers, home decor items, carpets, rugs, and more.
World Crafts: Although this category on AJIO has some items from the Indie segment, there are earrings, accessories, and bags that have been listed as being inspired by Turkish, Vietnamese, and Thai designs. While the country of origin is India.
What are the Business Models on AJIO?
AJIO B2B / AJIO JIT
One must note that AJIO is a closely curated platform. Meaning, that the team plays a large role in determining who sells, what they sell, and how they list it. Hence, it is not a pure marketplace where sellers have total control over their business on the platform.
AJIO B2B is a purchase order (PO) based model wherein the order is placed by various customers on the AJIO portal. AJIO then collates these orders seller-wise and sends the sellers a back-order.
eCommerce sellers then pack the items together in bulk and send them to AJIO. AJIO then sorts the items, order-wise, and then sends them to the customers.
The products need to be packed in AJIO branded packaging material.
Listing details are filled in by a seller as per the AJIO template and it is uploaded at the back-end by the AJIO team.
You can process daily purchase orders on Infobeam for AJIO JIT, by adding it as a channel.
Documents Required for AJIO Seller Registration
PAN Card
Aadhar Card
GST Details
Current Account Details + Cancelled Cheque
MSME Certificate (Optional)
Logo if any
Trademark Certificate (Alternative stated below)
CIN & TAN certificate in case your company is a private entity
