What is Google Ads?
Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
Are you aware of some buzzwords like PPC (pay per click), paid marketing, Google Ads, CPC, bids? If not, no worries, I will let you know. Google Ads is a paid marketing service provided by Google. Ecommerce businesses use this platform to advertise their product and services on Google search result pages, gmails, YouTube and other websites participated in Google Ads program.
When people see Ads (impressions) and click to land to a particular product or service page, advertisers pay for each clicks (cost per click) for getting visits on their webpage in such way. The whole Google Ads seem to work like an auction where advertisers compete for the top positions of their Ads.
Why Google Ads?
- Promote your business outside of Google search like other Google products, partner websites and display networks as well.
- Tweak advertisements anytime to reach specific group of people or promote a product or service.
- Immediately after creating an advertising campaign, you start getting targeted traffic in minimum time span.
- Target multiple keywords at a time.
- You can position your Ads in top faster using certain conditions.
- No minimum spending limit for Ads, choose and edit your budget anytime you want.
- You can edit keywords, Ads, Ad Groups, budget anytime and view the changes within minutes.
- Easy to calculate Returns on Investments and can change your budget accordingly.
Let our Google Ads management professionals make your paid search marketing campaigns a success
At Infobeam, we manage your Google Ads (previously Google AdWords) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience. By investing in Google Ads, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company you want to work with.
Our Approach To Google Ads Management
Our team understands what it takes to develop a great Google advertising strategy for our clients. We will create targeted campaigns that are cost-effective & profitable.
Research & Discovery
Initially, we will learn and research about your business as much as possible, including the complexities of your business profit margins, target audience, and the lifetime value of your customers.
Competitive Research
We take the time to analyze your business, industry and who the different players are. We also use industry-leading software to research and analyze the digital advertising footprint of your competitor campaigns.
Comprehensive Account Analysis
Without a deep historical & competitive analysis in Google Ads management, it is simply not a right job. The most important asset available to us is your historical account data. We will parse through this large amount of data in search of valuable trends.
Build Strategy & Campaign
We take all of our research & analysis and change it into an effective PPC strategy. Our Google Ads specialists drafts a complete PPC action plan and strategies that deliver the best results to achieve your business goals.
Optimize, Grow, Repeat
Your ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We make sure that your PPC campaigns properly optimized according to the requirements.
Our range of Google Adwords
Search Ads
Search campaigns are text ads on search results that let you reach people while they’re searching on Google for the products and services you offer. It’s great for driving sales, leads, or traffic to your website, as you can show your ads to people actively searching for your products and services.
Video Ads
Video advertising is a marketing strategy that involves creating a short and informative video that promotes a product and is played before, during, or after the main video. It helps tell a story, improve sales volume, create buzz, convey information concisely and captivatingly, and reach a wider audience
Display Ads
Display advertising appears on third-party websites and uses video, image, or text elements to market products or services. There are many types of display advertising. Banner ads are an example of display advertising. So are desktop and mobile leaderboard ads.
Call Ads
Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.
Google Shopping Ads
Remarketing
Remarketing is a smart advertising technique which will allow you to show ads to users who have visited your website earlier. It exhilarates users to return on the website by gently prompting and reminding them with relevant ads. The “reminder” ads will be shown on the bases of their search patterns and previous interaction with your website. We will help you to improve ROI and increase conversions by marketing to people who have already visited your website.
Keyword Management
Highly focused keyword research will discover the most cost-effective approach to obtaining clients who are searching for exactly what you provide. At Zuan we manage your Google Ads account targeting the keywords that will drive buyers to your site. Through the different research tools we use, we will build effective paid search campaigns centered on meeting your target lead or cost per sale. We will research keywords and costs to determine which keywords have the potential to provide the best ROI.
Reporting and Analysis
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. Our reports are created to present insight into your PPC campaign. Our reports reveal the improvements in your campaigns and what we have done to help guarantee your success. Every month we will provide a report of what was done and what the plan is for the coming month. We will also schedule a review call with our team and yours.
