How to Increase Your Sales on Amazon? Ways to Boost Your Sales on Amazon
1. Sponsored Ads
Your product needs to be shown to the targeted customer and Sponsored ads backed by a long tail and highly focused or niche keywords is the way to go
Amazon offers cost-per-click advertising. You can see how much you’re spending for clicks on your ads, target keywords shoppers are using, and measure the impact of your campaigns. You can adjust your budget and bids at any time to test what’s working well, and to test new keywords.
Another feature worth mentioning here is Amazon offers ads in two formats.
. Sponsored Products that promote the individual products you sell on Amazon. You choose which products to advertise, assign keywords or product attributes to target, and enter a cost-per-click amount.
. Sponsored Brands which increases awareness of your products. The ad creative you build includes a headline, logo, and product images. When shoppers click your Sponsored Brand, you can specify whether they will go to the Amazon Store for your brand, or any page that displays your products on Amazon. You can showcase all products you offer by bringing the customer to your brand page and sell unlimited.
So, if you as an Amazon seller has never tried any of the promotional methods above, you may be losing some selling opportunities.
Only to manufacture, or keep in Inventory is not good but to market, sell and replenish Inventory is the need of the business.
2. Lightning Deals
A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 6 to 8 hours (as determined by Amazon), on the Amazon Deals page.
Deals are visible under the deals section with the time duration mentioned and help in increasing sales.
The seller needs to be eligible to run lightning deals
All Prime sellers are eligible to run Lightning Deals and the following criteria also must be met:
Products must have a sales history on Amazon and at least a 3-star rating if there are 5 or more customer ratings.
. Variations – Deals should include as many product variations (e.g. size, colour, style etc.) as possible. For some products, such as clothing and shoes, at least 50% of variations should be included in the deal. (The predetermined minimum percentage of product variations are specified when you create the deal)
. Not a restricted product or offensive, embarrassing or inappropriate product
. New Condition
. Compliant with customer product reviews policies at Amazon
. Fulfilment by Amazon (FBA) or Seller Fulfilled Prime
3. Coupons
We all shop online and what’s better if we go online and open a product page we like and coupon flashes right in front to be grabbed for a discount at checkout.
We will simply grab the limited time offer hence coupons are attractive and profitable to offer.
Coupons are discounts on a single product or a set of products and discoverable to shoppers through various means like:-
. Coupons home page • Search results
. Product detail pages
. The Offer Listings page
. In their carts
It is also important to note here that coupons cannot be provided as an incentive for customer reviews (either explicitly or implicitly), and customer reviews that result from purchases with coupons may not always get the “Amazon Verified Purchase”.
Coupon Targeting
Coupons work on a defined budget by sellers and the best part of that you can target or set conditions like
• Target only to Prime customers
• Coupons providing a fixed % off
• Coupons with a fixed amount off
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