Running a successful Amazon business requires more than just great products. You need tools that offer deep insights, accurate keyword data, product tracking, and advertising optimization. Two of the most powerful platforms in this space are Sellics and Helium 10.
But which one is right for your business?
In this blog, Infobeam Solution dives into a comprehensive comparison of Sellics vs Helium 10, so you can make an informed decision based on your goals, budget, and features you need to scale on Amazon.
Overview: Sellics and Helium 10
What is Sellics?
Sellics is an all-in-one Amazon seller software designed for performance marketers. It’s popular for its AI-powered PPC automation, keyword tracking, profit analytics, and competitor monitoring. Sellics is trusted by brands, agencies, and enterprises selling on Amazon.
Best for: PPC optimization, profit tracking, enterprise-level reporting.
What is Helium 10?
Helium 10 is a comprehensive Amazon seller suite offering tools for product research, keyword research, listing optimization, fraud protection, and inventory management. It is widely used by both beginners and advanced sellers due to its versatility.
Best for: Product research, keyword tracking, listing optimization, and beginners to mid-level sellers.
Sellics vs Helium 10: Feature-by-Feature Comparison
| Feature | Sellics | Helium 10 |
|---|---|---|
| Product Research | Limited | ✔ Advanced tools (Black Box) |
| Keyword Research | ✔ Keyword tracking | ✔ (Cerebro, Magnet) |
| Listing Optimization | ✔ (basic) | ✔ Advanced listing builder |
| PPC Management | ✔ AI-based automation | ✔ Manual + Auto via Adtomic |
| Sales & Profit Analytics | ✔ Deep financial reports | ✔ Profits Dashboard |
| Inventory Management | ✔ Basic tracking | ✔ Inventory Protector + alerts |
| Competitor Analysis | ✔ | ✔ |
| Chrome Extension | ❌ | ✔ Very powerful extension |
| Pricing | Starts at $250/month | Starts at $39/month |
| Ease of Use | Advanced (for experienced users) | Beginner-friendly interface |
1. Product Research
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Helium 10 leads with tools like Black Box, which allows sellers to filter products based on sales, revenue, reviews, etc.
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Sellics is more focused on tracking performance and does not offer in-depth product discovery tools.
✅ Winner: Helium 10
2. Keyword Research
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Helium 10 includes Cerebro (reverse ASIN lookup) and Magnet for keyword generation.
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Sellics offers keyword tracking and ranking tools but lacks reverse ASIN or search volume insights.
✅ Winner: Helium 10
3. Listing Optimization
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Helium 10 has a full-fledged listing builder with keyword suggestions and index checker.
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Sellics offers basic listing tools with limited functionality.
✅ Winner: Helium 10
4. PPC Automation
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Sellics shines here with its AI-powered PPC automation, perfect for sellers managing large ad spends.
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Helium 10 offers Adtomic, which gives data insights and manual control but isn’t as automated as Sellics.
✅ Winner: Sellics
5. Analytics and Reporting
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Sellics provides highly detailed profit analytics, ad performance reports, and customizable dashboards.
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Helium 10 has strong analytics but is more focused on product-level insights.
✅ Winner: Sellics
6. Pricing and Accessibility
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Sellics pricing is better suited for large sellers and brands ($250+/month).
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Helium 10 offers more affordable plans starting at $39/month, ideal for individual sellers and startups.
✅ Winner: Helium 10
Final Verdict: Which Should You Choose?
✅ Choose Helium 10 if:
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You’re starting out on Amazon or a small/mid-size seller.
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You want an affordable, all-in-one toolkit.
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You focus more on product/keyword research and listing optimization.
✅ Choose Sellics if:
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You’re an advanced seller or agency managing large PPC campaigns.
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You need enterprise-grade reporting and automation.
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Your primary focus is ad performance and profitability.
Infobeam Solution Can Help You Choose the Right Tool
At Infobeam Solution, we specialize in Amazon seller services, including product listing, keyword optimization, PPC management, and marketplace expansion. Whether you decide to go with Helium 10 or Sellics, our experts can guide you in using the right tools to scale your Amazon business faster and smarter.
