Amazon Algorithm Update 2024: What You Need to Know About the A10 Shift
The Amazon algorithm update in 2024, also known as the A10 Algorithm, has changed the game for sellers. Unlike the older A9 system, which focused mainly on sales velocity and keyword stuffing, A10 emphasizes customer experience, external traffic, and seller authority.
Whether you’re a new seller or managing a large catalog, adapting to the A10 algorithm is essential for ranking high in search results and increasing sales.
🔄 What Is the Amazon A10 Algorithm?
The A10 algorithm is Amazon’s latest update to its product search engine. It determines which products appear first when customers search for something.
This version is smarter and more buyer-focused, prioritizing relevance, trustworthiness, and customer satisfaction over aggressive selling tactics.
🔍 Key Changes in the Amazon Algorithm 2024
Here are the most important changes you should be aware of:
1. Greater Emphasis on Buyer Intent
Amazon now puts more weight on what customers truly want, not just what has the most sales or keywords. Listings that accurately match the user’s search intent will rank better.
✅ Tip: Focus on relevance and answer specific needs in your title and bullet points.
2. External Traffic Matters More
A10 rewards listings that bring in traffic from outside Amazon (e.g., social media, blogs, YouTube, etc.).
✅ Tip: Promote your Amazon listings on platforms like Instagram, Facebook, and Google Ads.
3. Seller Authority Has Grown in Importance
Your seller profile now impacts product ranking. This includes your:
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Seller feedback score
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Order defect rate
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Customer service responsiveness
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Inventory availability
✅ Tip: Maintain excellent fulfillment and respond to customer queries fast.
4. Organic Sales Over Paid Ads
While PPC (Pay-Per-Click) ads are still helpful, A10 gives more value to organic performance — how well your product sells without ads.
✅ Tip: Optimize your listing to convert better organically.
5. Customer Engagement Signals
Amazon now tracks how users interact with your listings — such as:
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Click-through rate (CTR)
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Time spent on page
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Add-to-cart and purchase rates
✅ Tip: Use lifestyle images, FAQs, and detailed descriptions to increase engagement.
🎯 How to Optimize Your Amazon Listings for A10
At Infobeam Solution, we’ve helped dozens of sellers adapt to Amazon’s changing rules. Here are the best practices you should follow:
✅ Use Relevant Keywords — Naturally
Stop keyword stuffing. Instead, research and add long-tail, relevant keywords in:
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Product titles
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Bullet points
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Backend search terms
✅ Optimize Product Images
A10 favors listings that convert. Images play a key role.
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Use 1000x1000px (or higher) resolution
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Show multiple angles
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Include lifestyle photos and infographics
✅ Encourage More Reviews
Positive reviews = more trust = better rankings.
Use Amazon’s “Request a Review” feature and provide top-notch customer support to encourage organic feedback.
✅ Monitor External Campaigns
Bring in traffic through:
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Instagram influencer posts
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Facebook Ads
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YouTube product demos
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Blog reviews
✅ Keep Products In Stock
Running out of stock can hurt your rank and credibility. Use FBA or a reliable 3PL service to maintain inventory.
📈 Final Thoughts: Win with A10
The Amazon 2024 algorithm update (A10) favors quality over quantity. Instead of gaming the system with hacks, the new algorithm encourages sellers to focus on trust, engagement, and customer experience.
If you want to future-proof your Amazon business, the time to act is now.
🚀 Let Infobeam Solution Help You Rank Higher
We specialize in:
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Amazon SEO & listing optimization
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PPC campaign management
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Product image & A+ Content creation
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Performance analytics & strategy
👉 Contact Infobeam Solution today to align your store with Amazon’s A10 algorithm and dominate the search results!
