📈 Amazon Bestseller Ranking: What It Means & How to Improve It
If you’re selling on Amazon, you’ve likely noticed the term “Amazon Best Seller Rank” (BSR) appearing on product pages. But what does it really mean? And how can you improve it?
In this blog, Infobeam Solution explains the Amazon BSR system, its impact on your sales, and actionable strategies to improve your product ranking.
🧠 What is Amazon Best Seller Rank (BSR)?
Amazon’s Best Seller Rank (also called Sales Rank) reflects how well a product is selling compared to others in the same category. A lower number means higher sales.
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#1 = Top-selling product in that category
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#100,000 = Much lower in category sales
Each product can have multiple BSRs if it belongs to more than one category or sub-category.
🔍 Where Can You Find BSR?
On any Amazon product page, scroll to the “Product Details” section. You’ll see something like:
Best Sellers Rank: #354 in Home & Kitchen (See Top 100)
#4 in Electric Kettles
🧮 How is BSR Calculated?
Amazon doesn’t reveal the full formula, but here’s what we know:
Factors that influence BSR:
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Recent sales velocity
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Historical sales performance
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Sales relative to other products in the same category
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Returns and cancellations (may slightly impact rank)
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No direct influence from reviews or ratings, although they can boost sales
📝 Important: BSR updates hourly, so rankings fluctuate often.
🚀 Why BSR Matters for Amazon Sellers
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High BSR = High Visibility
Bestsellers appear in category pages and “Top 100” lists. -
Boosts Social Proof
Shoppers trust and buy what others are already buying. -
Increases Organic Ranking
BSR contributes to how your product appears in Amazon search results. -
Higher Conversion Rate
People love to buy “Amazon’s #1 Bestseller.”
📊 Understanding BSR vs Keyword Ranking
| Metric | Focus | Affected By |
|---|---|---|
| BSR (Sales Rank) | Sales volume | Quantity of purchases |
| Keyword Ranking | Search terms | SEO, listing optimization, CTR |
👉 You can have a high keyword rank but a poor BSR if you’re not converting clicks into sales.
✅ 10 Proven Strategies to Improve Amazon BSR
1. 🖼️ Optimize Your Product Listing
Use high-quality images, a compelling title, rich bullet points, and a benefit-focused description.
2. 🔍 Target High-Volume, Low-Competition Keywords
Use tools like Helium 10 or Jungle Scout to find the best keywords to rank and convert.
3. 🛒 Offer Competitive Pricing
Use dynamic pricing tools or run limited-time offers to increase sales velocity.
4. 📦 Enroll in Fulfilled by Amazon (FBA)
FBA gives faster delivery, Prime badge, and better conversion—leading to higher BSR.
5. 💬 Collect Positive Reviews
More reviews = more trust = more sales = better BSR.
➡️ Use Amazon’s Request a Review feature or Feedback Automation Tools (e.g., FeedbackWhiz).
6. 📈 Run Amazon PPC Ads
Target relevant keywords and drive sales to boost your organic rank and BSR.
7. 🎯 Launch with a Strategy
During product launch, offer discounts or bundles to spike your early sales.
8. 🧾 Reduce Returns & Negative Feedback
Ensure product accuracy, quality, and set buyer expectations to avoid poor experiences.
9. 🌎 Choose the Right Category
Being in the correct niche or sub-category gives you a better chance to rank faster.
10. 📦 Ensure Inventory Availability
Running out of stock can kill your BSR. Monitor inventory closely and restock on time.
🧰 Tools to Track BSR
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Keepa – Tracks price and BSR history
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Jungle Scout – Monitors BSR trends across categories
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SellerApp – Real-time BSR updates with analytics
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Amazon Seller Central – Built-in insights and reports
📉 What Causes BSR to Drop?
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Decline in sales
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Poor product listing optimization
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Running out of stock
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Strong competition entering your category
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Seasonal demand reduction
🛠️ How Infobeam Solution Helps You Improve BSR
At Infobeam Solution, we offer end-to-end Amazon account management services tailored to improve your product’s BSR:
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Listing Optimization & Keyword Research
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FBA Setup & Inventory Planning
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Review Management
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PPC Campaign Management
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Sales Launch Strategy
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Performance Analytics & Reporting
We track your progress weekly and adjust strategies to maintain a high BSR sustainably.
🧠 Expert Insight from Infobeam
“BSR is not a vanity metric. It’s a reflection of your sales health. Focus on creating consistent customer value, and the rankings will follow.”
📌 Final Thoughts
Your Amazon Best Seller Rank is more than just a badge—it’s a sales growth signal. Optimizing for BSR can lead to more organic traffic, trust, and long-term business success.
Want to climb the bestseller ladder on Amazon?
🚀 Contact Infobeam Solution today.
Let’s power up your Amazon store and turn your products into bestsellers.
