Amazon Competitor Keyword Analysis – How to Outrank Your Competitors
In today’s hyper-competitive Amazon marketplace, identifying the right keywords isn’t enough. You also need to understand what your competitors are doing-which keywords they rank for, how they structure their listings, and where you can gain ground. With competitor keyword analysis, you can find gaps, avoid losses, and boost visibility.
At Infobeam Solution, we help sellers use competitor keyword insights to shape listings, ads, and content that truly outrank the competition.
Table of contents
- Amazon Competitor Keyword Analysis – How to Outrank Your Competitors
- What is Competitor Keyword Analysis?
- Core Benefits of Competitor Keyword Analysis
- Key Metrics to Track During Keyword Analysis
- Tools & Methods for Doing Competitor Keyword Analysis
- Step-by-Step Process to Analyse Competitor Keywords
- Real-World Example of Keyword Analysis in Action
- Common Mistakes to Avoid
- How Infobeam Solution Supports Your Competitor Keyword Analysis
- Putting it All Together: 30-Day Roadmap
- Conclusion
- Related Posts
What is Competitor Keyword Analysis?
- Definition: Study of competitor ASINs to see which keywords they target in titles, bullets, backend, PPC.
- Why it matters: It reveals what customers are searching, which terms convert, which competitors dominate certain keywords.
Core Benefits of Competitor Keyword Analysis
- Discover keyword gaps – terms customers search for that you’re not using.
- Reduce wasted ad spend by avoiding irrelevant or overly competitive keywords.
- Improve conversion by aligning your listings to proven search terms.
- Spot trends – new keywords gaining momentum.
- Benchmark against competitors: see what they include, what they emphasize, and where they fail.
Key Metrics to Track During Keyword Analysis
- Search volume & trend for each keyword
- Competitor ranking positions for those keywords
- Conversion rate for ASINs that rank for those keywords
- CTR of those listings
- ACoS / ROAS for competitor keyword ad spend (if visible)
- Inventory & review count for competitors (because review and stock often influence ranking)
Tools & Methods for Doing Competitor Keyword Analysis
- Tools: Helium 10, Jungle Scout, Sellics, MerchantWords
- Amazon Search Term Reports (if you have Brand Registry)
- Manual listing audits (titles, bullet points, content)
- Review & customer questions mining – what terms customers use to describe product features, complaints
- Spy ad tools / PPC term extraction
Step-by-Step Process to Analyse Competitor Keywords
- Select competitor ASINs – choose direct and indirect competitors.
- Extract their keywords – via tools or manual audit.
- Compare with your current keyword usage – title, bullets, backend, ad campaigns.
- Identify keyword gaps and opportunities – high volume terms you lack, long-tail terms competitors use.
- Prioritize keywords – frequency, relevance, competition, ability to achieve ranking.
- Map keywords into your listings – title / bullets / backend etc.
- Adjust PPC campaigns – bid on new keywords, add negatives, test.
- Monitor changes – traffic, impressions, conversion, ranking shifts.
Real-World Example of Keyword Analysis in Action
- Use a niche product (say, “silicone baking mats”)
- Compare top 3 competitors: see that they use keywords like “non-stick”, “oven safe up to 450°F”, “easy clean”, “eco friendly” in title & bullets.
- Identify gap: none of them use “dishwasher safe” prominently even though it’s searched for.
- Incorporate that: update title / image overlay / bullet point to emphasize “dishwasher safe” + add to backend / PPC.
- After 2-4 weeks: improved ranking for that keyword, higher CTR, increased sales.
Common Mistakes to Avoid
- Blindly copying competitor keywords without considering relevance.
- Using too many keywords in titles and ignoring readability.
- Not considering search intent – some keywords bring traffic but not buyers.
- Neglecting other ranking factors: reviews, price, fulfillment, images.
- Forgetting to monitor and update – keyword relevance changes over time.
How Infobeam Solution Supports Your Competitor Keyword Analysis
- Keyword gap reports tailored to your niche
- Listing audits with competitor benchmarking
- PPC strategy aligned with competitor keywords
- Ongoing monitoring of competitor keyword moves
- Content optimization based on customer feedback and competitor weaknesses
Putting it All Together: 30-Day Roadmap
| Week | Activities |
|---|---|
| Week 1 | Identify top competitors; extract initial keyword sets; audit your current keyword usage |
| Week 2 | Fill in the most promising gaps in your listing: update title, bullets, backend |
| Week 3 | Adjust PPC campaigns: test new keywords, reduce wasted spend, add negatives |
| Week 4 | Track performance: monitor ranking changes, CTR, sales for targeted keywords; refine further |
Conclusion
Competitor keyword analysis is one of the most powerful levers you have to outrank rivals on Amazon. When done systematically, it reveals opportunity, reduces wasted spend, and amplifies visibility.
At Infobeam Solution, we help you not just identify those opportunities but also implement them-optimizing your listings, ads, and strategy to stay ahead. Are you ready to take keyword intelligence from competitor observance to competitive dominance?