In the competitive world of Amazon selling, one thing remains crucial: visibility. If your product doesn’t show up when a potential buyer types in a search term, it’s unlikely to make a sale. The key to increasing your visibility is understanding the keywords your competitors are using and optimizing your own listings to rank higher.
In this blog, Infobeam Solution takes you through the steps to conduct effective Amazon competitor keyword analysis, helping you discover the best keywords to target and boost your product’s ranking.
What is Amazon Competitor Keyword Analysis?
Amazon competitor keyword analysis is the process of researching and analyzing the keywords that your competitors are ranking for on Amazon. By identifying their keyword strategy, you can determine which keywords you should target for your own listings to gain higher visibility and attract more customers.
Why You Should Perform Competitor Keyword Analysis on Amazon
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🔍 Unlock hidden opportunities to target high-traffic keywords.
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📈 Improve your rankings by identifying which keywords convert.
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💡 Discover untapped niches that your competitors have missed.
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🏆 Stay ahead of your competition by optimizing your listings better.
Key Elements of Competitor Keyword Analysis
1. Identify Your Competitors
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Look for products that are similar in category, price, and target audience.
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Your competitors can include top-sellers in your niche, products with high reviews, or listings ranked on the first page.
2. Use Amazon Keyword Tools
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Tools like Helium 10, Jungle Scout, or Ahrefs can help you analyze competitor keywords and search volume.
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These tools allow you to see the exact keywords your competitors are ranking for and estimate their traffic.
3. Analyze Competitor Listings
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Product Titles: Are they using primary keywords early in the title? What keywords are they targeting in the title?
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Bullet Points & Description: Look at the terms and phrases your competitors use in their descriptions and bullet points. Are they optimized for SEO?
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Backend Search Terms: Although you can’t directly see a competitor’s backend keywords, tools can provide insights into the keywords they might be using.
4. Monitor Competitor Pricing
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Keywords often correlate with pricing strategies. Understand what keywords competitors are ranking for and compare their pricing to yours to optimize your product’s position.
5. Examine Reviews
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Customer reviews can provide great keyword insights. What terms are customers using when discussing the product? These can give you a clear picture of what phrases resonate with your target audience.
How to Conduct Competitor Keyword Analysis for Your Amazon Listing
Step 1: Find Your Top Competitors
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Search for your primary product keywords on Amazon.
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Choose 3-5 listings that are ranking on the first page and have strong sales or reviews.
Step 2: Use Keyword Research Tools
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Helium 10: Offers a Cerebro tool that lets you input a competitor’s ASIN and reveals the top-ranking keywords they’re using.
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Jungle Scout: Provides Keyword Scout, which helps uncover high-traffic keywords and analyze competitor listings.
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Ahrefs: Ideal for uncovering long-tail keywords and organic search trends.
Step 3: Extract Relevant Keywords
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Look for short-tail (high search volume) and long-tail (less competition) keywords.
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Identify keywords your competitors are ranking for that you’re not.
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Note keywords with high relevance and reasonable search volume.
Step 4: Compare and Prioritize Keywords
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Assess which keywords are converting best by comparing your ranking and sales volume with competitors.
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Focus on long-tail keywords and phrases with lower competition but reasonable demand.
Step 5: Optimize Your Listings
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Incorporate high-ranking competitor keywords in your product title, bullet points, and description.
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Use backend search terms wisely.
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Optimize your images by including alt-text with relevant keywords.
Real Example of Competitor Keyword Analysis
Product Category: Wireless Earbuds
| Competitor | Keywords Used in Title | Keywords in Bullet Points | Search Volume (Keyword Tool) | Monthly Searches |
|---|---|---|---|---|
| Competitor A | Wireless Earbuds, Bluetooth, Noise Cancelling | Sweatproof, Long Battery, Sports | 12,000 | 3,500 |
| Competitor B | Wireless Earbuds, Bluetooth 5.0, Best Sound | Comfortable, Long-Lasting, High-Fidelity | 10,500 | 2,800 |
Action Plan:
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Add “Bluetooth 5.0” and “Noise Cancelling” to the title and bullet points.
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Use customer-centric keywords like “comfortable” and “sports” in your product description.
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Focus on keywords with longer-tail search for better conversions.
How Infobeam Solution Can Help You with Competitor Keyword Analysis
At Infobeam Solution, we provide:
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Comprehensive keyword research for Amazon products
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Competitor analysis reports to uncover high-converting keywords
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Listing optimization services to rank higher and drive more sales
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Backend keyword recommendations to help you rank for the right terms
We help you not just compete, but outperform your competitors.
Conclusion
Effective Amazon competitor keyword analysis is the cornerstone of any successful selling strategy. By identifying high-performing keywords and understanding your competition, you can improve your product visibility, increase traffic, and boost your sales.
Let Infobeam Solution help you uncover the right keywords, optimize your listings, and skyrocket your success on Amazon.
