Flipkart Product Photography: The Secret to Higher Sales and More Clicks
In the world of e-commerce, where thousands of products compete for attention, your product photos are the very first thing shoppers notice. Before reading your title, description, or reviews, buyers make their decision in less than 0.5 seconds based solely on your main image.
On Flipkart – a highly visual, price-driven marketplace – product photography becomes an even more powerful sales driver. Good photography increases click-through rates (CTR), improves conversions, makes your listings look more professional, and directly boosts your organic ranking.
This guide will show you why Flipkart product photography matters, the latest 2025 Flipkart photography guidelines, how to shoot professional photos, and how optimized images dramatically increase sales – all without running ads.
Let’s dive into the strategies used by top Flipkart brands and marketplace experts.
Why Product Photography Has a Massive Impact on Flipkart Sales
1️⃣ Shoppers judge your product instantly
According to marketplace studies, customers judge image quality in less than a second. If your image looks dim, unclear, cluttered, or unprofessional, users scroll past – meaning you lose the sale before they even click.
2️⃣ Flipkart’s algorithm pushes listings with a high CTR
Flipkart’s ranking system rewards:
- Higher click-through rates
- High-quality main images
- Consistent engagement
- High conversions
Better images → More clicks → Higher CTR → Better ranking.
3️⃣ Product photos communicate trust
Flipkart buyers are price sensitive but also risk sensitive. High-quality images reassure the buyer that you are a genuine seller.
4️⃣ Photos show the product better than text ever can
The right angle, lighting, and background can highlight features text cannot.
5️⃣ Photography directly reduces returns
Many returns happen because the product “didn’t look like the image.” Well-shot photos reduce ambiguity.
Flipkart Product Image Requirements (Updated 2025)
Flipkart has strict image rules – and not following them can get your listing suppressed.
Here are the primary guidelines:
✔ 1. Main Image Must Have a Pure White Background
- Hex code: #FFFFFF
- No shadows, no props, no text, no graphics.
✔ 2. Product Must Cover 80–90% of the Frame
Flipkart rejects images with too much empty space.
✔ 3. Minimum Resolution
- At least 1200 × 1200 pixels
- Recommended: 2000 × 2000 for zoom clarity.
✔ 4. No Watermarks or Logos
This is a strict rule.
✔ 5. Multiple Angles Required
Flipkart recommends:
- Front view
- Top view
- Side angle
- Close-up
- Usage/lifestyle shot
✔ 6. Lifestyle Images Allowed (but not as main image)
✔ 7. Product Must Be Well-Lit
No harsh shadows, dark areas, or reflections.
Following these guidelines ensures approval, higher visibility, and trust.
How Professional Photography Increases Sales: Real Results
Sellers who upgrade to professional photos see:
| Improvement | Impact |
|---|---|
| Better Main Image | 25–45% more clicks |
| Infographics | 18–32% higher conversions |
| Lifestyle shots | 2× more engagement |
| Angle variety | 20–40% fewer returns |
| Professional lighting | 15–22% better visual clarity |
Your images aren’t just visuals – they are your salesperson.
How to Shoot High-Converting Flipkart Product Photos (Step-by-Step)
Step 1: Prepare a Clean, White Background
You can use:
- A white sheet
- A PVC backdrop
- A lightbox
- A DIY softbox setup
Flipkart requires pure white backgrounds, so keep it clean and shadow-free.
Step 2: Use Good Lighting
Natural light works well – near a window with diffused sunlight.
For artificial lighting:
- 2 softbox lights
- One overhead fill light
- 5500K daylight bulbs
Lighting should eliminate shadows and show true product colors.
Step 3: Choose the Right Camera
You can use:
- DSLR/Mirrorless (Canon M50, Nikon D5600)
- Smartphone with good camera (iPhone 12+, Samsung S21+)
Ensure:
- HDR OFF
- 4:3 ratio
- ISO 100–200
- Aperture f/4–f/8
- Shutter 1/60–1/125
Step 4: Shoot from Multiple Angles
Flipkart prefers:
- Front
- Back
- Side
- Zoomed-in detail
- Scale shot (size comparison)
- Lifestyle image (product in use)
Step 5: Edit Images Professionally
Use tools like:
- Adobe Lightroom
- Photoshop
- Canva
- Snapseed (mobile)
Enhance:
- Brightness
- Sharpness
- Color accuracy
- White balance
Step 6: Create Infographics
Infographics improve conversions.
Include:
- Key features
- Usage instructions
- Size chart
- Material details
- Simple icons
Step 7: Compress Without Losing Quality
Use:
- TinyPNG
- CompressNow
- Squoosh
This helps pages load faster → improves ranking.
7 Types of Photos Needed for Flipkart Listings (2026)
- Main image (white background)
- Alternative angles
- Dimension shot
- Material close-up
- Lifestyle image
- Packaging image
- Infographic image
This gives a complete visual story.
Common Photography Mistakes That Hurt Your Sales
- Using low-resolution photos
- Adding text on the main image (strictly prohibited)
- Dark or yellow lighting
- Irrelevant lifestyle backgrounds
- Excessive props
- Not zoom-friendly images
- Only 1–2 images uploaded
- Over-editing leading to unrealistic colors
Avoid these to maintain trust.
Tips for Shooting Different Categories
✔ Clothing
- Use mannequins
- Show stitching close-ups
- Steam iron before shooting
- Show fabric drape
✔ Electronics
- Highlight ports
- Show usage environment
- Show product size
✔ Home & Kitchen
- Use props in lifestyle shots
- Show before/after use (if possible)
- Capture textures
✔ Beauty
- Clean backgrounds
- Emphasize ingredients
- Show product texture (cream, scrub etc.)
SEO Optimization for Images (for more clicks)
To improve ranking:
- Use keyword-based file names
Example: flipkart-cotton-bedsheet-main-image.jpg - Add ALT text
- Keep file size under 200 KB
- Add descriptive captions (optional)
When You Should Hire Professional Flipkart Product Photography
If:
- Your category is highly competitive
- Your images look dull
- Your CTR is low
- You have high return rates
- Your listing isn’t converting
Professional photography can fix these problems instantly.
Final Thoughts
Flipkart product photography is not just about taking attractive pictures – it’s a critical growth tool that impacts visibility, clicks, customer trust, and conversion. Sellers who invest in high-quality images consistently outperform those who rely on basic photos.
In 2025, when competition is tougher than ever, photography is the fastest way to boost sales without spending extra on ads.
Get in touch
If you need help with professional Flipkart product photography, listing design, infographics, or complete marketplace optimization, Infobeam Solution offers end-to-end product photography, cataloging, and account management services for Flipkart sellers.
📞 WhatsApp: +91-9654390941 | sales@infobeamsolution.com