How to Fix Amazon Seller Verification Issues: A Step-by-Step Guide

Getting stuck in Amazon’s seller verification process can be frustrating, but most issues can be resolved with the right approach. Whether you’re facing document rejection, identity verification problems, or unexplained delays, this guide will help you troubleshoot and fix common verification issues.

Common Amazon Seller Verification Problems & Solutions

1. Document Rejection Issues

Problem: Amazon keeps rejecting your submitted documents (ID, business license, bank statements).

Solutions:

• Check document quality: Ensure scans are high-resolution (300 DPI), unedited, and show full documents without cropping

• Verify document validity: All IDs and licenses must be current (not expired)

• Match all details: Your name, address and business info must be identical across all documents

• Use correct document types: Amazon may reject certain formats (e.g., screenshots instead of PDFs)

Pro Tip: If using a business address, include a utility bill or bank statement showing the same address as your registration documents.

2. Identity Verification Failure

Problem: Failing the video/photo verification or identity check.

Solutions:

• Prepare original documents: Have physical copies ready for video verification

• Ensure good lighting: Amazon’s AI needs clear visibility of you and your documents

• Match your appearance: Look similar to your ID photo (no major hairstyle/beard changes)

• Use supported browsers: Chrome or Firefox work best for verification sessions

3. Business Information Mismatches

Problem: Discrepancies between your business registration and submitted documents.

Solutions:

• Create a reconciliation document: If names/addresses differ slightly, upload an official letter explaining variations

• Update business records: Ensure your government registration matches what you submit to Amazon

• Use legal business name: Exactly as registered with your country’s business authority

4. Bank Account Verification Problems

Problem: Issues verifying your bank account for payouts.

Solutions:

• Confirm account ownership: The name on the bank account must match your seller account exactly

• Check for micro-deposits: Amazon may send small test deposits you need to verify

• Use a traditional bank: Amazon often rejects digital-only banks or certain credit unions

• Wait 3-5 business days: Some banks take time to process verification requests

5. Tax Information Errors

Problem: Issues with your VAT, GST, EIN, or other tax documents.

Solutions:

• Double-check tax IDs: Ensure no typos in registration numbers

• Submit complete tax forms: Include all pages of tax documents

• Verify tax classification: Select the correct business type (sole proprietor, LLC, etc.)

• Check country-specific requirements: Some nations require additional tax forms

Step-by-Step Fix for Persistent Verification Issues

1. Review Amazon’s rejection email carefully for specific reasons

2. Gather corrected documents addressing each issue mentioned

3. Create a PDF cover letter explaining any discrepancies

4. Resubmit through Seller Central with all required files

5. Request a callback from Seller Support if problems persist

6. Consider professional help for complex cases (account specialists)

Prevent Future Verification Problems

• Maintain consistent business records: Keep all licenses and tax documents current

• Update Amazon promptly: Report any business changes (address, ownership)

• Keep verification documents handy: Store digital copies in a secure folder

• Monitor your account health: Address any policy warnings immediately

When to Contact Amazon Seller Support

Reach out to Amazon directly if:

• Your account gets stuck “Under Review” for more than 2 weeks

• You receive contradictory rejection reasons

• The verification system won’t accept clearly valid documents

• You suspect your account was incorrectly flagged

Best Practice: When contacting support, include:

• Case ID from previous rejections

• Clear photos/scans of your documents

• A concise explanation of the issue

Alternative Solutions for Tough Cases

If standard fixes don’t work:

1. Try a new browser/device: Sometimes technical glitches cause verification failures

2. Submit documents separately: Instead of batch uploads

3. Consider registering as an individual seller (if business verification fails)

4. File an appeal through Amazon’s official channels

Remember that Amazon’s verification systems are constantly updated. What worked last year might not work today, so always check current Seller Central guidelines.

By methodically addressing each verification hurdle with the proper documentation and patience, most sellers can successfully complete the process. Persistent issues often stem from small, fixable details rather than major problems with your application.