How to List Your Product on Amazon: A Step-by-Step Guide for Sellers

Step 1: Set Up Your Amazon Seller Account

Before listing products, you need a Seller Central Account.

Choose Your Selling Plan:

✔ Individual Plan

✔ Professional Plan

Register Your Account:

1. Go to Amazon Seller Central
2. Click “Register Now”
3. Provide business details (GSTIN, PAN, bank info for payouts)
4. Complete identity verification

Pro Tip: If you’re a brand owner, enroll in Amazon Brand Registry for extra benefits like A+ Content & brand protection.

Step 2: Find Your Product on Amazon (or Create a New Listing)

Option 1: Product Already Exists on Amazon

Search for the product using its

• UPC/EAN/ISBN (Barcode)
• ASIN (Amazon Standard Identification Number)

If found, click “Sell on Amazon”
Enter your price, condition (New/Used), and stock quantity

Option 2: Create a New Product Listing

If your product isn’t listed, you’ll need to add it manually:

1. In Seller Central, go to Inventory > Add a Product > Create a New Listing
2. Select the correct product category (Amazon has strict category approvals for some items)
3. Fill in required details (Title, Brand, Manufacturer, etc.)

Step 3: Optimize Your Product Listing for Maximum Sales

A well-optimized listing ranks higher & converts better.

A. Product Title (Most Important for SEO)

Format:
Brand + Product Name + Key Features (Color, Size, Quantity)
Example:
❌ “Wireless Earbuds”
✅ “InfoBeam Pro Wireless Earbuds – Bluetooth 5.3, 40H Playtime, IPX7 Waterproof, Noise Cancelling”

B. High-Quality Images (Amazon’s Requirements)

✔ Main Image: Pure white background (RGB 255,255,255)
✔ Additional Images: Show lifestyle shots, angles, features
✔ Minimum 1000×1000 pixels (Zoom-enabled)

C. Bullet Points (Highlight Key Benefits)

• Use 5 bullet points max
• Focus on customer pain points (Not just specs)
• Include keywords naturally

Example:
❌ “Long battery life”
✅ “Enjoy 40 hours of playtime – 5x longer than most wireless earbuds”

D. Product Description (Detailed & SEO-Friendly)

• Write in full sentences (Not just keywords)
• Use bold/italics for emphasis
• Mention warranty, certifications, or guarantees

Step 4: Set Pricing & Fulfillment Method

A. Competitive Pricing Strategy

✔ Check competitor prices using Jungle Scout/Keepa
✔ Offer discounts for first-time buyers

B. Choose Fulfillment Method

✅ FBA (Fulfillment by Amazon)

• Amazon handles storage, shipping & returns
• Eligible for Prime badge (Faster sales)

✅ FBM (Fulfillment by Merchant)

• You ship orders yourself
• Lower fees but no Prime benefits

Step 5: Launch & Promote Your Listing

A. Run Amazon PPC Ads

✔ Sponsored Products (Keyword-targeted ads)
✔ Sponsored Brands (Promote your brand store)

B. Get Early Reviews (Legally)

✔ Use Amazon’s “Request a Review” button
✔ Join Amazon Vine (Free product samples for reviews)

C. Monitor Performance & Optimize

✔ Track impressions, clicks & conversions in Seller Central
✔ Update keywords & images based on performance

Common Amazon Listing Mistakes to Avoid

❌ Incorrect Category → Listing may get suppressed
❌ Poor Images → Lower click-through rates
❌ Keyword Stuffing → Hurts readability & SEO
❌ Ignoring Competitor Pricing → Losing Buy Box