Want to sell more on Flipkart? Then your products must appear on top of Flipkart search results. But how do you achieve that?
Just like Google, Flipkart has its own algorithm that determines which products show up first when a customer searches. At Infobeam Solution, we’ve helped hundreds of sellers improve their visibility and sales. In this blog, we’ll share proven strategies to rank higher on Flipkart.
🔍 Why Ranking Higher on Flipkart Matters
When buyers search for a product:
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70% click on listings from the first page
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35% choose from the top 3 results
If your product is buried on page 2 or beyond, you’re missing out on sales.
📈 Top Strategies to Rank Higher in Flipkart Search
Here are the key factors Flipkart considers while ranking your product in search results:
1. ✅ Use the Right Keywords
Your product title, description, and bullet points must include relevant, high-volume keywords.
Tips:
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Use Flipkart auto-suggest for ideas
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Include product type, brand, model, and key features
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Avoid keyword stuffing—keep it natural
Example:
Instead of “Earbuds”, use:
“boAt Airdopes 141 Bluetooth Truly Wireless in Ear Earbuds with Mic”
2. 🖼️ Upload High-Quality Images
Images impact both ranking and conversion. Use:
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White background for the main image
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4–6 additional images (angled, lifestyle, zoomed-in shots)
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Flipkart-compliant image sizes and formats
Good images = better click-through rate = higher rank.
3. 📝 Write SEO-Friendly Product Descriptions
An engaging, informative, and keyword-rich description helps Flipkart understand and rank your product.
Include:
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Key features
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Benefits
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Use cases
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Technical specifications
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FAQs (if possible)
4. ⭐ Get Good Ratings & Reviews
Customer reviews and ratings heavily influence search ranking.
Tips to boost ratings:
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Offer quality products with fast delivery
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Use polite follow-up messages requesting reviews
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Resolve complaints promptly
Higher ratings = higher trust = higher ranking.
5. 💰 Offer Competitive Pricing
Flipkart’s algorithm prefers products that are:
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Well-priced for their category
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Have frequent offers or discounts
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Show a value-for-money perception
Check competitor pricing and adjust smartly.
6. 🚚 Maintain Fast Shipping & On-Time Delivery
Flipkart rewards sellers with:
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Low cancellation rates
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Fast dispatch times
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Consistent delivery performance
Choose Smart Fulfillment or Flipkart Advantage (FA) when possible.
7. 📦 Keep Inventory in Stock
Products that go out of stock frequently lose their ranking.
Make sure:
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Inventory is always updated
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Use automation tools for stock management
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Keep safety stock for fast-moving items
8. 🛒 Run Ads (Flipkart Ads – PLA)
Paid campaigns can:
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Boost visibility instantly
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Generate early sales
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Improve organic ranking over time
Use ads strategically during new product launches or festive seasons.
9. 🧾 Ensure Accurate Category Mapping
Many sellers lose rankings due to wrong category selection.
Use Flipkart’s Product Classifier tool to:
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Select the most relevant category
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Avoid mismatches in search results
10. 📊 Monitor and Optimize Regularly
Use the Flipkart Seller Dashboard to track:
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Impressions
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Clicks
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Conversion rates
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Best-performing SKUs
Improve listings based on performance data.
💡 Infobeam Solution – Your Partner for Flipkart Growth
At Infobeam Solution, we provide expert support to help you:
✔️ Optimize your listings
✔️ Rank higher in search
✔️ Increase orders and profits
✔️ Manage ads, inventory, pricing, and reviews
📞 Let’s Grow Your Flipkart Sales
Don’t let your products get lost in search results.
Partner with Infobeam Solution and climb to the top of Flipkart rankings!
