How to Remove Negative Feedback on Amazon: A Complete Seller Guide

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How To Remove Negative Feedback On Amazon, Infobeam Solution

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Introduction

Negative feedback feels like a blow – it can tarnish your reputation, reduce buyer trust, and even affect your Buy Box eligibility or seller metrics. But the good news is: not all negative feedback is permanent. Under certain conditions, you can get it removed or mitigated. In this guide, you’ll learn:

  • What kinds of feedback Amazon can remove
  • What Amazon won’t remove
  • Step-by-step methods to request feedback removal
  • How to handle negative feedback when it can’t be removed
  • Best practices to prevent negative feedback in the first place

Let’s dive in.

Understanding Amazon Feedback vs Product Reviews

First, a key distinction:

  • Feedback on Amazon refers to the buyer’s evaluation of you, the seller – this includes shipping experience, customer service, packaging, etc.
  • Product reviews are about the product quality itself.

This guide focuses solely on seller feedback – the feedback section under “Leave Seller Feedback” – because that is what you can sometimes remove or dispute.

When Amazon Will Remove Negative Feedback

Amazon allows removal of feedback only under certain conditions. You can’t get every negative comment deleted. Amazon will consider removal requests if the feedback:

  1. Violates Amazon’s feedback policies, such as containing profanity, vulgarity, or personal insults
  2. Involves inappropriate content, spam, or irrelevant comments
  3. Was given in error (e.g. the order doesn’t exist)
  4. Concerns issues Amazon handles via A-to-Z Guarantee claims, not seller behavior
  5. Is directed at the product rather than the seller (Amazon may convert or shift it)

Amazon will not remove feedback just because it’s negative or because you disagree with it. They consider whether it violates policy, not whether it’s negative.

Step-by-Step: How to Request Removal of Negative Feedback

Here’s how to submit a removal request properly:

Step 1: Identify the Feedback You Want Removed

  • Go to Seller Central → Performance → Feedback
  • Locate the negative feedback (1-star or 2-star, or comments you find problematic)
  • Copy the Feedback ID / comment and note the date

Step 2: Check Policy Violation

  • Does the feedback contain profanity, threats, hate speech?
  • Is it spam / irrelevant (i.e. about price, shipping cost, product defects)?
  • Is it basic buyer dissatisfaction without policy violation?

Only feedback that breaches policy has a chance to be removed.

Step 3: Request Removal via “Request Feedback Removal” (if Amazon allows)

  • In some Seller Central regions, you’ll see a “Request Feedback Removal” option next to certain feedback.
  • Use that link and supply concise reason explaining why the feedback violates policy.

Step 4: Open a Case with Amazon Support

If there’s no “Request Feedback Removal” button or if it gets rejected:

  • Go to Help → Contact Us → Seller Support
  • Choose “Feedback & Ratings” or “Performance Metrics & Feedback”
  • Provide:
    • Feedback ID
    • Full screenshot of the feedback
    • Explanation why it violates policy
    • Your case reference (if previously opened)
  • Be polite and factual – don’t vent or threaten

Step 5: Escalate if Needed

  • If the first removal request is denied, you may respond with more justification or clarification
  • Escalate via “Executive Seller Support” if your account is eligible
  • Some sellers repeatedly submit removal requests – but be careful not to spam or violate Amazon’s policy

What to Do If Amazon Refuses Removal

Even if you can’t get the negative feedback removed, there are smart ways to reduce its impact:

A. Respond Professionally

  • Some regions allow you to respond publicly to feedback
  • Apologize, provide a resolution (refund, replacement), show willingness to fix
  • Other buyers seeing the interaction may gain confidence

B. Encourage More Positive Feedback

  • Use Amazon’s “Request a Review” tool (after orders)
  • Insert polite notes or product inserts asking for feedback
  • Provide excellent post-purchase service
  • Over time, positive feedback will outweigh the negative

C. Improve Your Operations Based on Feedback

  • If multiple feedback comments mention “late shipping,” improve your handling times
  • If packaging issues are recurring, upgrade your packaging
  • Use feedback as operational insight

D. Monitor for Feedback Bombing

  • Sometimes competitors may target your account with multiple negative feedbacks
  • Document when feedback spikes
  • Report suspicious activity to Amazon Support

Best Practices to Prevent Negative Feedback

Prevention is better than removal. Here’s how to reduce negative feedback proactively:

  • Keep accurate listings (images, specs, colors) to set correct expectations
  • Set realistic shipping & delivery expectations
  • Use reliable shipping partners with proper packaging
  • Respond proactively to buyer’s queries or issues before feedback is left
  • Use good communication – send updates, apology for delays, etc.
  • Request feedback politely after purchase, but within Amazon’s rules
  • Maintain clear return and refund policies

Common Mistakes Sellers Make When Seeking Feedback Removal

MistakeWhy It Backfires
Demanding removal just because feedback is negativeAmazon rejects such cases – they don’t remove valid negative feedback
Threatening reviewers or referencing incentivesViolates Amazon policy – can worsen your account standing
Overdoing removal requests / reopening same caseMay be seen as abuse or policy violation
Not collecting evidence or contextWithout proof, Amazon is unlikely to remove feedback

Sample Request Template for Feedback Removal

Subject: Removal Request for Seller Feedback ID: [Feedback ID]

Hello Amazon Support Team,
I recently received feedback (ID: [Feedback ID]) from a buyer on [date]. I believe this feedback violates Amazon’s policy because:

  • It contains profanity / insults (“…”)
  • It references shipping charges, which is unrelated to seller performance

I kindly request you to review this feedback removal request. Please let me know if you need additional information or screenshots.

Thank you for your assistance,
[Your Name / Store Name]
[Your Seller ID / Case Number]

Use the above template, customizing it to your feedback’s specific issue.

Conclusion

Negative feedback can sting, but it doesn’t have to stay forever. When feedback violates Amazon’s rules, you have grounds to request removal. Even when removal is denied, your actions – professional responses, soliciting positive feedback, improving your operations – can mitigate damage and build a stronger seller profile over time.

Stay proactive, monitor feedback trends, and always treat negative feedback as an opportunity to learn and improve your business.

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