How to Sell on Myntra: Step-by-Step Seller Guide for 2026
Myntra is one of India’s leading fashion, beauty, and lifestyle marketplaces, with millions of monthly users and high purchase intent. Selling on Myntra gives brands significant visibility, access to premium customers, and a strong opportunity to scale in fashion and lifestyle categories.
However, Myntra is not as open as Amazon or Flipkart. It has stricter onboarding criteria, curated brand selection, specific listing requirements, and a more premium positioning. Because of this, many new sellers struggle with the Myntra registration process, brand approval, and meeting onboarding requirements.
This detailed 2026 guide explains exactly how to sell on Myntra, the eligibility criteria, onboarding steps, documentation needed, commission charges, listing requirements, and tips to grow sales organically.
Why Should You Sell on Myntra
High Purchase Intent
Myntra’s user base is heavily fashion-driven. Customers come with high intent to purchase, especially during sales like EORS, Big Fashion Festival, and seasonal promotions.
Premium Audience
Unlike marketplaces where price dominates, Myntra customers value style, premium designs, trending products, and brand identity.
Strong Visibility for Fashion Categories
If you sell apparel, footwear, accessories, beauty, or personal care, Myntra provides stronger category positioning compared to general marketplaces.
High Order Value
Average order value (AOV) on Myntra is higher than on most marketplaces. This leads to better profitability.
Strong Brand Influence
Myntra prioritizes established and emerging brands, making it ideal for long-term brand building.
Who Can Sell on Myntra
Myntra is a curated platform. Not every seller who applies gets approved. You can sell on Myntra if you meet one or more of the following:
Registered Business
You must have:
- GST certificate
- PAN
- Bank account in business name
- Trademark or brand affidavit
Sole proprietors, partnerships, LLPs, and private limited companies can apply.
Manufacturer or Private Label Owner
If you manufacture fashion or lifestyle products, you can onboard directly with your brand documentation.
Authorized Distributor or Reseller
You must provide authorization letters from brand owners.
Fashion-Related Categories
Myntra prioritizes sellers in:
- Men’s fashion
- Women’s fashion
- Kidswear
- Footwear
- Watches
- Beauty and personal care
- Accessories
- Home and decor (select categories)
Documents Required to Sell on Myntra
To complete registration, prepare the following documents:
Business Documents
- GST certificate
- PAN of business entity
- Cancelled cheque / bank details
- Certificate of incorporation (if applicable)
Branding Documents
- Trademark certificate (preferred)
- Trademark application (acceptable)
- Brand authorization letter (if selling a brand you do not own)
Product Details
- Product catalog
- Fabric, material, size charts
- High-quality images following Myntra standards
Additional Requirements for Some Categories
- Quality test reports
- Ingredient list (beauty category)
- Packaging compliance details
How to Sell on Myntra: Complete Step-by-Step Process
Step 1: Submit Your Business Details to Myntra
Unlike Amazon, Myntra does not have an open self-signup portal for all categories. You usually need to:
- Fill out the Myntra seller interest form
- Submit your business details
- Share your product catalog
- Demonstrate your brand identity and product quality
After review, Myntra’s onboarding team reaches out for verification.
Step 2: Brand Evaluation and Category Approval
Once Myntra receives your details, they check:
Brand credibility
Your brand’s social media presence, website, product quality, reviews, and customer perception.
Product images and catalog
Professional photography is strongly preferred.
Category fit
Myntra prioritizes brands that align with its fashion-forward identity.
Pricing and quality
Your MRP, selling price, material quality, and competitive positioning.
If all conditions are met, Myntra approves your brand for onboarding.
Step 3: Complete Vendor Registration
Myntra sends you an official onboarding link where you must upload:
- GST
- PAN
- Bank details
- Address proof
- Brand trademark
- Authorization letters (if applicable)
- Product catalog samples
After successful submission, Myntra verifies documents.
Step 4: Agreement Signing
Once documents are approved, Myntra sends:
- Vendor agreement
- Commission structure
- Payment cycle terms
- SLA requirements
You must digitally sign and return the agreement.
Step 5: Prepare Product Catalog and Images
Myntra has very specific image and catalog standards.
You must have:
High-quality product photographs
- White background main images
- Lifestyle photos
- Close-up details
- Model shots (for apparel)
Accurate catalog details
- Titles with fabric, style, fit, color
- Material composition
- Care instructions
- Size chart
- Price and MRP
- Style code or SKU
A well-structured catalog increases your listing acceptance rate.
Step 6: Listing Approval and Inventory Setup
After uploading listings:
- Myntra reviews product data
- Approves or rejects based on quality
- Checks image compliance
- Ensures category standards are met
Rejected listings can be edited and resubmitted.
Once approved, add inventory, SKUs, and warehouse details.
Step 7: Go Live on Myntra
Once everything is approved, your products go live on:
- Myntra App
- Myntra Website
Your brand will be discoverable in its respective category.
Myntra Commission and Fee Structure (2026)
Myntra charges:
Commission
Varies by category:
- Women’s western wear: 18–25%
- Ethnic wear: 20–25%
- Footwear: 15–20%
- Accessories: 15–22%
- Beauty: 10–18%
Logistics Charges
Based on shipping weight and distance.
Return Charges
If product is returned due to customer preference.
Promotional Charges (optional)
If you participate in special campaigns or sale seasons.
Myntra Payment Cycle
Myntra follows a 15-day payment cycle after delivery of orders.
There are no hidden fees if you follow guidelines.
Important Myntra Policies You Must Follow
Quality standards
Myntra performs random quality checks.
Packaging guidelines
Premium packaging is mandatory for most categories.
Return rate control
High returns affect seller ranking.
On-time fulfillment
Faster shipment improves seller score.
Catalog compliance
Incorrect cataloging may lead to listing suppression.
How to Improve Your Sales on Myntra
Ranking on Myntra depends on:
High-quality product photography
Model and lifestyle photos perform best.
Accurate cataloging
Correct size chart, fabric, material, and fit details improve conversion.
Competitive pricing
Myntra users respond strongly to stylish products at attractive prices.
Participation in sales events
Events like EORS and BFF drive huge volumes.
Customer ratings
More 4-star and 5-star reviews improve ranking.
Return rate reduction
Myntra gives higher weight to stable return rates.
Inventory availability
Always maintain stock during important seasons.
Myntra vs Amazon vs Flipkart: Which Is Better for Fashion Sellers
Myntra
- Best for fashion & lifestyle
- Highest AOV
- Best discoverability in fashion categories
- Curated marketplace (quality-driven)
Amazon
- Open marketplace
- High competition
- Easy onboarding
- Broad category reach
Flipkart
- Large customer base
- Price-sensitive audience
- Fast moving fashion segments
If you sell fashionable clothing, beauty, or lifestyle products, Myntra gives you:
- Better brand exposure
- Better conversion
- Better customer targeting
Checklist Before You Apply to Sell on Myntra
- GST + PAN ready
- Trademark certificate useful
- High-quality product photography
- Size charts verified
- Premium catalog data
- Proper inventory plan
- Brand value proposition clear
Common Reasons Myntra Rejects Sellers
- Low-quality product images
- Weak brand identity
- Missing trademark or brand authorization
- Poor-quality products
- Incorrect cataloging
- No fashion relevance
- Inconsistent pricing
Fixing these dramatically increases acceptance chances.
Frequently Asked Questions (FAQs)
Typically 5–15 business days depending on documentation and category demand.
Yes, but Myntra checks brand identity, quality, and category relevance before approval.
Preferred, but sellers can join with an active trademark application.
Minimum catalog size varies by category, usually 15–25 SKUs.
Only with proper authorization from the brand owner.
Conclusion
Myntra is one of India’s most powerful platforms for fashion and lifestyle brands. Although the onboarding process is more selective than other marketplaces, the long-term benefits – high customer intent, premium audience, strong category visibility, and brand growth opportunities – make it worth the effort.
By following the correct steps, preparing high-quality images, setting up your catalog properly, and meeting Myntra’s quality standards, you can successfully launch and scale your brand on the platform.
Get in touch
If you need help with Myntra onboarding, catalog creation, product photography, or account management, Infobeam Solution provides complete marketplace services for fashion and lifestyle brands.
Call/WhatsApp: +91-9654390941 | E-mail: sales@infobeamsolution.com