How to Start Selling on Amazon in 2024: A Beginner’s Step-by-Step Guide

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Selling on Amazon can be a lucrative business opportunity, with over 9.7 million sellers worldwide and $574 billion in annual sales. Whether you’re an individual entrepreneur or an established brand, this complete guide will walk you through the process of launching, optimizing, and scaling your Amazon business.
Start Sell, InfoBeamSolutions

Why Sell on Amazon?

✅ Massive Customer Base – 300+ million active users
✅ Fulfillment by Amazon (FBA) – Hassle-free shipping & returns
✅ Global Reach – Sell in the US, Europe, Japan & more
✅ Trusted Marketplace – 89% of buyers trust Amazon over other eCommerce sites

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Step 1: Choose Your Amazon Selling Plan

Amazon offers two account types:

1. Individual Plan

✔ $0.99 per sale
✔ Best for casual sellers (< 40 sales/month)
✔ No monthly fee

2. Professional Plan

✔ $39.99/month
✔ Best for serious sellers
✔ Bulk listing tools, ads, and brand-building features

Which One Should You Pick?

  • Start with Individual if testing a product
  • Upgrade to Professional if selling more than 40 items/month

Step 2: Register Your Amazon Seller Account

  1. Go to Amazon Seller Central
  2. Click “Start Selling”
  3. Enter:
    • Business name & details
    • Tax information (GSTIN/PAN for India, EIN for US)
    • Bank account for payouts
  4. Complete identity verification

Pro Tip: If you’re a brand owner, enroll in Amazon Brand Registry for A+ Content, brand protection, and better SEO.


Step 3: Find a Profitable Product to Sell

A. Product Research Strategies

✔ Use Amazon Best Sellers & Movers & Shakers
✔ Check Competitor Listings (Look for gaps)
✔ Use Tools Like Jungle Scout & Helium 10

B. Avoid These Mistakes

❌ Oversaturated Markets (Phone cases, USB cables)
❌ Restricted Categories (Grocery, Watches – Need approval)
❌ Low-Profit Margins (Aim for at least 30% ROI)

Best Product Criteria:

  • Lightweight & Durable (Lower shipping costs)
  • High Demand, Low Competition
  • Selling Price: 20−70 (Best for beginners)

Step 4: Source Your Product

A. Manufacturers & Suppliers

✔ Alibaba (Best for bulk orders)
✔ Local Suppliers (Faster shipping)
✔ Private Label (Custom branding)

B. Order Samples First

  • Test quality, packaging, and shipping time
  • Negotiate MOQ (Minimum Order Quantity)

Step 5: Create an Optimized Amazon Listing

A. Product Title (Most Important for SEO)

✅ Format:
Brand + Product Name + Key Features (Size, Color, Quantity)
Example:
❌ “Wireless Earbuds”
✅ “SoundBuds Pro Wireless Earbuds – 40H Battery, Bluetooth 5.3, IPX7 Waterproof”

B. High-Quality Images (Amazon’s Rules)

✔ Main Image: Pure white background (No logos/text)
✔ Additional Images: Show lifestyle, features, dimensions
✔ Minimum 1000x1000px (Zoom-enabled)

C. Bullet Points (Sell Benefits, Not Features)

  • Use 5 bullet points max
  • Include keywords naturally
  • Example:
    ❌ “Long battery life”
    ✅ “Enjoy 40 hours of playtime – 5x longer than competitors”

D. Product Description (SEO + Storytelling)

  • Write detailed, engaging content
  • Mention warranty, certifications, or guarantees

Step 6: Choose Fulfillment Method (FBA vs. FBM)

A. FBA (Fulfillment by Amazon)

✔ Amazon stores, packs & ships orders
✔ Prime-eligible (Faster sales)
✔ Handles returns & customer service

B. FBM (Fulfillment by Merchant)

✔ You handle shipping
✔ Lower fees but no Prime badge

Best for Beginners?
👉 Start with FBA (Easier to scale)


Step 7: Launch & Promote Your Product

A. Run Amazon PPC Ads

✔ Sponsored Products (Keyword-targeted ads)
✔ Sponsored Brands (Promote your brand store)

B. Get Early Reviews (Legally)

✔ Use Amazon’s “Request a Review” button
✔ Join Amazon Vine (Free product samples for reviews)

C. Discounts & Promotions

✔ Lightning Deals (Limited-time discounts)
✔ Coupons (Increase conversions)


Step 8: Scale Your Amazon Business

✔ Expand to New Markets (US, Europe, UAE)
✔ Add More Products (Bundle bestsellers)
✔ Use A+ Content & Amazon Stores (Boost brand trust)


Need Expert Help? InfoBeam Solutions Can Launch Your Amazon Business!

As an Amazon SPN-certified partner, we offer:
✅ Product Research & Sourcing
✅ Listing Optimization & Branding
✅ PPC Advertising & Sales Growth

🚀 Start Selling Today!
📞 Call +91-9654553640 or 📧 Get a Free Consultation


Congratulations! You’re now a seller on Amazon.in.

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