What is Myntra Brand Approval?

Myntra Brand Approval is the process by which Myntra (via its seller onboarding team) verifies that you are an authorized brand owner or an authorized reseller for the brand you want to sell. Brand approval reduces the risk of intellectual property disputes, improves shopper trust, and unlocks features like brand storefronts, richer A+ content, and better protection for your listings. Getting approved quickly and cleanly requires accurate documentation and the correct submission workflow.

2. A few things to know about Myntra

• Myntra is India’s leading fashion & lifestyle marketplace focused on apparel, footwear and accessories, and it enforces brand and IP rules strictly to protect buyers and genuine brand owners.

• Brands and resellers must meet Myntra’s eligibility and documentation requirements to list branded products. Myntra may request proof of trademark ownership, brand authorization, invoices, product packaging and more during the onboarding or listing review.

• The official seller/partner portal is the first place to apply and check status.

3. Myntra Brand Approval – Typical step-by-step process

Note: Exact steps and requested documents can vary by category and case. Use this as a practical guide and always check the partner portal for the most current instructions.

Step 1 – Verify seller/account status

You must have an active seller account or be in the process of onboarding on Myntra’s partner portal. Brand approval requests are usually linked to an existing application or live seller account.

Step 2 – Prepare brand documents

Common documents Myntra asks for include:

• Trademark certificate (domestic or international) — proof of registered trademark for the brand name or logo.

• Brand authorization letter — if you are a reseller/distributor, a signed authorization from the brand owner allowing you to sell on Myntra.

• Invoices / purchase orders — recent invoices showing product sourcing (may be requested to verify authenticity).

• Product packaging / label images — photos showing brand name on the product or packaging.

• Company registration & GST documents — to match seller identity with documents provided.

Step 3 — Submit brand approval request

• Submit your brand approval package via the Myntra partner portal (during registration) or through the brand-approval/ticket flow in Seller Central. Use clear file names and high-resolution scans or photos to avoid delays and simplify verification.

Step 4 – Respond to verification queries

• If Myntra’s onboarding team requests clarifications or additional documents, reply promptly with the requested evidence. Double-check that the names on PAN, GST, bank accounts and invoices match exactly to prevent rejections.

Step 5 – Approval, listing & brand protections

• After approval you’ll receive confirmation and access to brand features (improved listing controls, brand storefronts, A+ content where eligible). Keep monitoring for IP complaints and maintain tidy invoices and packaging to preserve your brand protections.

4. How Infobeam Solution helps with Myntra Brand Approval

We take the friction out of brand approval so you can focus on selling.

Our Brand-Approval service – what we deliver

• Document audit & correction: We check trademark certificates, authorization letters and invoices for compliance before submission (name mismatches are the most common reason for rejection).

• Brand authorization drafting: If you’re a reseller, we prepare a professional authorization letter template that meets marketplace expectations.

• Image & packaging guidance: We provide clear instructions and example photos to show product branding correctly.

• Submission & follow-up: We upload documents to the portal, track the ticket, and handle follow-up queries from Myntra until approval.

• Appeal & escalation: If the request is questioned or rejected, we prepare clarifications and evidence and escalate through the proper Myntra channels.

• Post-approval setup: Help with brand storefront setup, A+ content templates (if eligible) and ongoing policy monitoring.

5. FAQs

Q1: Do I need a trademark to get Myntra Brand Approval?
A1: A registered trademark is the strongest proof of brand ownership and is often required for full brand protections. However Myntra may accept brand authorization letters and invoices for reseller cases — the exact requirement depends on the listing and category.

Q2: Can resellers get brand approval?
A2: Yes, resellers can be approved if they provide valid brand authorization letters from the brand owner, along with invoices and packaging that prove authenticity.

Q3: What causes a brand approval rejection?
A3: Common reasons include mismatched names across PAN/GST/invoice, low-quality scans or photos, incomplete authorization letters, or lack of proof of product authenticity. We help eliminate these issues before submission.

Q4: How long does brand approval take?
A4: Timelines vary. With all documents ready, initial review often begins in a few days and final approval can take from one week to a few weeks depending on Myntra’s queue and any follow-up requests.

Q5: Will brand approval guarantee sales?
A5: Approval reduces friction and increases trust, but sales depend on listing quality, pricing, inventory, and marketing. Approval simply unlocks the ability to sell and access brand features – converting that into revenue still requires optimization.

6. Let us help you

Ready to get Myntra Brand Approval without the hassle?
Get a free Brand Approval Audit & Document Checklist. Fill the enquiry form or call/WhatsApp us at +919654553640 — our team will contact you within 24 hours to start the process.