What Are Amazon Search Ranking Factors?
Amazon search ranking factors are the key elements the Amazon A9 (and newer A10) algorithm uses to rank product listings in search results. These factors determine which products show up first when a shopper enters a query — and therefore, they directly impact your visibility, traffic, and sales.
Understanding and optimizing these ranking factors is essential to improving your organic (unpaid) listing performance.
Why Amazon Ranking Matters
More than 70% of Amazon shoppers never click past the first page. If your products aren’t ranking high, you’re losing out on potential customers and revenue.
That’s why knowing how Amazon ranks products can help you make data-driven listing optimizations and grow your business.
Core Amazon Search Ranking Factors
Here are the top factors that influence your Amazon product ranking:
1. Product Title Optimization
Your product title should:
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Include primary keywords
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Be clear and concise
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Match customer search intent
💡 Pro Tip from Infobeam: Use relevant keywords early in the title without stuffing.
2. Bullet Points & Description
Amazon scans bullet points and product descriptions for keyword relevance and product information.
Use this space to:
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Highlight key features and benefits
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Add secondary keywords naturally
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Address customer concerns
3. Backend Search Terms
Amazon allows 250 bytes for hidden search keywords. These don’t show on your listing but help with indexing.
Optimize backend fields by:
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Using synonyms, spelling variations
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Avoiding repeated words
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Not using brand names or ASINs
4. Product Images
High-quality, zoomable images improve CTR (click-through rate) and conversions.
Make sure to:
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Follow Amazon image guidelines (1000×1000 px or higher)
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Include lifestyle images, infographics, and size charts
5. Pricing Competitiveness
Amazon rewards listings with competitive prices. Too high or too low can affect both conversion and ranking.
Use tools like Automated Repricing to stay ahead of competitors.
6. Customer Reviews & Ratings
Products with more positive reviews rank higher.
Focus on:
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Delivering great customer service
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Requesting feedback via Amazon’s “Request a Review” tool
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Responding to negative reviews professionally
7. Sales Velocity
The more your product sells, the better its ranking.
Boost sales velocity with:
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Amazon PPC campaigns
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Time-bound promotions
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Lightning Deals and coupons
8. Click-Through Rate (CTR)
Amazon tracks how often users click on your product in search results.
CTR is improved by:
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Clear titles
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Attractive pricing
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High-quality images
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Competitive star ratings
9. Conversion Rate (CVR)
If your listing converts well, Amazon sees it as relevant.
Improve conversions by:
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Offering Prime shipping
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Optimizing bullet points and images
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Building social proof (reviews)
10. Inventory Availability
Stockouts lead to lost rankings. Always keep your products in stock to avoid algorithm penalties.
How Infobeam Solution Helps You Rank Higher on Amazon
At Infobeam Solution, we specialize in Amazon SEO and listing optimization. We help you rank better by:
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📈 Conducting keyword research
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✍️ Writing optimized titles, bullets, and descriptions
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🔑 Adding relevant backend keywords
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🛠️ Managing pricing strategies
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🖼️ Optimizing product images
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📊 Monitoring performance metrics weekly
Final Thoughts
Amazon’s search algorithm is complex — but with the right strategy, you can rank higher, drive more traffic, and boost sales.
Whether you’re a new seller or scaling an existing business, Infobeam Solution offers expert services to keep you ahead of the competition.
