Amazon Seller Account Options: Which One Should You Choose in 2025?
Selling on Amazon can be a lucrative venture, but choosing the right seller account is crucial to your success. In 2025, Amazon offers two primary seller account types: the Individual Seller Account and the Professional Seller Account. Each has its own set of features, fees, and benefits tailored to different selling needs.

Table of contents
Understanding Amazon Seller Accounts
Individual Seller Account
The Individual Seller Account is designed for sellers who plan to sell fewer than 40 items per month. This plan is ideal for:
- Casual Sellers: Those testing the waters or selling as a side hustle.
- Low-Volume Sellers: Businesses with limited product offerings or seasonal sales.
- Budget-Conscious Entrepreneurs: Sellers who prefer to avoid monthly fees.
Key Features:
- No Monthly Subscription Fee: Pay $0.99 per item sold.
- Access to Basic Selling Tools: Create product listings, manage orders, and track sales.
- Limited Access to Advanced Features: Excludes access to bulk listing tools, advertising options, and detailed reporting.
Considerations:
- Per-Item Fee: The $0.99 fee per item can add up quickly, making this plan less cost-effective for high-volume sellers.
- Limited Scalability: As your business grows, you may outgrow the capabilities of this plan.
Professional Seller Account
The Professional Seller Account is tailored for sellers who plan to sell more than 40 items per month. This plan is suitable for:
- High-Volume Sellers: Businesses with a broad product range and consistent sales.
- Brand Owners: Sellers looking to establish a brand presence on Amazon.
- Growth-Oriented Entrepreneurs: Those aiming to scale their operations.
Key Features:
- Monthly Subscription Fee: Pay $39.99 per month, regardless of the number of items sold.
- Advanced Selling Tools: Access to bulk listing tools, advertising options, and detailed reporting.
- Eligibility for the Buy Box: Increased chances of winning the Buy Box, leading to higher visibility and sales.
- Access to Restricted Categories: Ability to apply for approval to sell in gated categories.
Considerations:
- Monthly Fee: The $39.99 fee is an upfront cost, but it offers more value for high-volume sellers.
- Commitment: Requires a commitment to regular sales and business growth.
Comparing Individual vs. Professional Seller Accounts
| Feature | Individual Seller Account | Professional Seller Account |
|---|---|---|
| Monthly Subscription Fee | None | $39.99 |
| Per-Item Fee | $0.99 per item sold | None |
| Access to Bulk Listings | No | Yes |
| Advertising Options | No | Yes |
| Buy Box Eligibility | No | Yes |
| Access to Restricted Categories | No | Yes |
| Ideal For | Low-volume or casual sellers | High-volume or growth-focused sellers |
Choosing the Right Account for Your Business
When deciding between the Individual and Professional Seller Accounts, consider the following factors:
- Sales Volume: If you plan to sell more than 40 items per month, the Professional plan is more cost-effective.
- Business Goals: For long-term growth, the Professional plan offers tools and features that support scalability.
- Budget: If you’re just starting out and want to minimize upfront costs, the Individual plan allows you to test the waters without a monthly fee.
Conclusion
Selecting the right Amazon seller account is a critical step in your e-commerce journey. In 2025, the Individual Seller Account offers a low-risk entry point for casual or low-volume sellers, while the Professional Seller Account provides advanced tools and features for those looking to scale their business. Assess your sales goals, budget, and growth aspirations to choose the plan that aligns best with your business needs.
If you’re ready to take the next step in your Amazon selling journey, consider consulting with experts like Infobeam Solution to guide you through the process and help you make the most of your chosen seller account.
Call /Whatsapp: +91 96545 53640 or email sales@infobeamsolution.com.