How Long Does Walmart USA Seller Approval Take for Indian Sellers?
For Indian sellers planning to export to the United States, Walmart Marketplace is an attractive but selective platform. One of the most common questions sellers ask before applying is:
How long does Walmart USA seller approval take for Indian sellers?
The short answer: it depends.
The realistic answer: approval timelines vary based on preparedness, documentation quality, and how well the application meets Walmart’s expectations.
This article explains the actual approval timeline, factors that affect it, common delays, and how Indian sellers can speed up the process.
Table of contents
- How Long Does Walmart USA Seller Approval Take for Indian Sellers?
- Can Indian Sellers Get Approved on Walmart USA?
- Average Walmart USA Seller Approval Timeline for Indian Sellers
- Why Walmart Approval Takes Longer for Indian Sellers
- What Can Delay Walmart USA Seller Approval?
- How to Speed Up Walmart USA Seller Approval
- What If Your Walmart Seller Application Is Rejected?
- How Infobeam Solution Helps Reduce Approval Time
- Official Walmart References (External Links)
- Final Thoughts
- Related Posts
Can Indian Sellers Get Approved on Walmart USA?
Yes. Walmart allows international sellers, including Indian businesses, to sell on Walmart USA. However, unlike Amazon, Walmart does not approve every applicant. Indian sellers are reviewed more carefully due to cross-border logistics, compliance, and customer experience considerations.
Because of this, many exporters rely on professional Walmart Account Management Services to reduce approval time and avoid rejection.
Average Walmart USA Seller Approval Timeline for Indian Sellers
Based on real onboarding cases, here is the typical timeline:
- Initial application review: 7–14 days
- Additional verification or clarification (if required): 1–3 weeks
- Final approval or rejection: 2–6 weeks total
In some cases, approval can take longer than 45 days, especially if Walmart requests corrections or additional information.
Why Walmart Approval Takes Longer for Indian Sellers
Walmart evaluates international sellers on multiple levels, not just documents.
1. Business Credibility Review
Walmart checks:
- Business age and legitimacy
- Online presence or brand website
- Consistency in company details
Weak or incomplete business profiles often slow down approval.
2. Export & Marketplace Experience
Indian sellers without clear export or e-commerce experience usually face longer reviews. Walmart prefers sellers who can demonstrate:
- Previous marketplace operations
- Export readiness
- Understanding of US customer expectations
This is where Walmart seller onboarding support becomes critical.
3. Product Category Evaluation
Some categories require additional checks due to:
- Compliance regulations
- Safety standards
- Return sensitivity
Incorrect category selection is a common reason for delays.
4. Fulfillment & Logistics Assessment
Walmart wants to know:
- How orders will reach US customers
- Delivery timelines
- Returns handling
Unclear fulfillment plans significantly increase approval time.
What Can Delay Walmart USA Seller Approval?
Indian sellers experience delays due to:
- Incomplete or mismatched documents
- Weak fulfillment strategy explanations
- Pricing that appears uncompetitive
- Unclear customer support processes
- Reapplying without fixing earlier issues
Many delays are preventable with proper preparation.
How to Speed Up Walmart USA Seller Approval
1. Prepare Export-Ready Documentation
Before applying, ensure:
- IEC and GST details are accurate
- Business name matches all records
- Tax forms (W-8BEN / W-8BEN-E) are ready
2. Clearly Explain Your Business Model
Your application should clearly state:
- What you sell
- Why your products are competitive in the US
- How you will manage logistics and returns
3. Choose the Right Categories
Selecting inappropriate or restricted categories often leads to delays or rejection. Professional guidance helps avoid this mistake.
4. Apply With a Structured Strategy
Indian sellers who apply with expert help typically see:
- Faster response times
- Fewer clarification requests
- Higher approval success rates
This is why many exporters use professional Walmart Account Management Services instead of applying independently.
What If Your Walmart Seller Application Is Rejected?
Rejection does not mean permanent disqualification.
Most Indian sellers get rejected due to:
- Weak initial application
- Documentation gaps
- Misaligned fulfillment plans
After identifying and fixing the issues, sellers can reapply with a much stronger profile and get approved.
How Infobeam Solution Helps Reduce Approval Time
Infobeam Solution is an official onboarding partner helping Indian sellers export and sell on Walmart USA.
Our Walmart Account Management Services help:
- Prepare export-ready applications
- Avoid common rejection triggers
- Structure fulfillment and pricing strategies
- Handle reapplications professionally
- Reduce approval timelines wherever possible
We focus on long-term success, not just initial approval.
Official Walmart References (External Links)
For official information, you can also refer to:
- Walmart Marketplace Seller Help Center
https://sellerhelp.walmart.com - Walmart Marketplace – Become a Seller
https://marketplace.walmart.com
Final Thoughts
For Indian sellers, Walmart USA seller approval typically takes 2 to 6 weeks, depending on how well the application is prepared. Delays are common but avoidable.
With the right strategy, documentation, and onboarding support, Indian sellers can significantly improve approval speed and success.
If you’re planning to sell on Walmart USA, talk to a Walmart USA export expert to ensure your application is approved without unnecessary delays.