Selling on Amazon FBA (Fulfillment by Amazon) offers huge advantages—scalability, Prime eligibility, and streamlined logistics. However, managing an FBA account comes with its own set of challenges.
At InfoBeam Solutions, we help Amazon sellers navigate these hurdles for long-term success. In this blog, we’ll explore the most common FBA challenges and proven strategies to overcome them.
1. High FBA Fees Eating Into Profits
Amazon’s fulfillment fees, storage costs, and referral fees can quickly add up, squeezing profit margins.
✅ Solution:
- Use FBA revenue calculators to price products profitably.
- Optimize packaging to reduce dimensional weight fees.
- Leverage inventory forecasting to avoid long-term storage fees.
2. Inventory Stockouts or Overstocking
Running out of stock means lost sales, while excess inventory leads to high storage fees.
✅ Solution:
- Use demand forecasting tools to maintain optimal stock levels.
- Set up automated replenishment alerts.
- Consider multi-channel fulfillment to balance inventory.
3. Amazon Storage Limits & Long-Term Fees
Amazon imposes storage limits, especially during peak seasons, and charges extra for long-term storage.
✅ Solution:
- Monitor Inventory Performance Index (IPI) to stay within limits.
- Run clearance sales or removal orders for slow-moving stock.
- Use 3PL (third-party logistics) for overflow inventory.
4. Shipping & Prep Compliance Issues
Amazon has strict labeling, packaging, and prep requirements. Mistakes lead to delays or penalties.
✅ Solution:
- Follow Amazon’s FBA prep guidelines meticulously.
- Use FBA prep services for compliance.
- Double-check barcode and expiration date requirements.
5. Returns & Refund Abuse
Amazon’s lenient return policy can lead to high return rates and fraudulent claims.
✅ Solution:
- Offer clear product descriptions and images to minimize returns.
- Use Amazon’s Automated Returns for efficiency.
- Dispute fraudulent refunds through Seller Central.
6. Buy Box Loss Due to Pricing Competition
Aggressive competitors can undercut prices, making it hard to win the Buy Box.
✅ Solution:
- Use automated repricing tools to stay competitive.
- Maintain high seller metrics (low defect rate, fast shipping).
- Offer bundles or exclusive deals to stand out.
7. Account Suspensions Due to Policy Violations
Amazon suspends accounts for policy breaches, counterfeit complaints, or poor performance.
✅ Solution:
- Monitor Account Health Dashboard regularly.
- Respond quickly to product authenticity inquiries.
- Work with Amazon reinstatement experts if suspended.
8. Counterfeiters & Hijackers Stealing Sales
Unauthorized sellers often hijack listings or sell counterfeit versions of your product.
✅ Solution:
- Enroll in Amazon Brand Registry for protection.
- Use Transparency or Project Zero to prevent fakes.
- Report hijackers via Amazon’s infringement forms.
9. Poor Product Reviews & Negative Feedback
Bad reviews hurt conversions, while negative seller feedback impacts account health.
✅ Solution:
- Use Amazon’s Request a Review feature for genuine feedback.
- Address customer complaints quickly and professionally.
- Improve product quality and packaging to reduce issues.
10. Managing Multi-Country FBA Expansion
Selling globally introduces tax complexities, compliance issues, and logistics hurdles.
✅ Solution:
- Use Amazon’s Global Selling Program for streamlined expansion.
- Partner with tax compliance experts for VAT/GST filings.
- Optimize listings for local keywords and regulations.
How InfoBeam Solutions Can Help
Managing an Amazon FBA account is complex, but you don’t have to do it alone. InfoBeam Solutions offers:
✔ FBA Fee Optimization
✔ Inventory & Storage Management
✔ Buy Box & Pricing Strategy
✔ Policy Compliance & Reinstatement Support
✔ Global FBA Expansion Assistance
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