Why Top Amazon Sellers Allocate 40%+ of Ad Budget to Sponsored Brands
Did you know that Sponsored Brands drive 3X more branded searches than other ad types while maintaining a 25-35% lower ACOS than Sponsored Products? At InfoBeam Solution, we’ve helped hundreds of brands leverage Sponsored Brands to increase visibility, establish authority, and boost sales by 50% or more.
Sponsored Brands: Your Brand-Building Powerhouse
✅ Premium Ad Placements – Appear above organic search results
✅ Multi-Product Showcase – Feature 3 products in a single ad
✅ Storefront Traffic Driver – Send shoppers to your branded Amazon Store
✅ Video Ad Capabilities – 2X higher engagement than static ads
The 3 Biggest Sponsored Brands Mistakes
❌ Treating Them Like Sponsored Products – Different strategy required
❌ Poor Creative Assets – Low-quality images and generic headlines
❌ Neglecting Store Optimization – Wasting valuable traffic
Our Proven Sponsored Brands Framework
**1. Campaign Architecture That Converts
✔ Brand Defense Campaigns – Protect your brand name from competitors
✔ Category Conquesting – Target broad product category searches
✔ Product Launchers – Spotlight new releases with video creatives
**2. Creative That Captures Attention
✔ Custom Lifestyle Images – Professional shots outperforming stock photos
✔ Benefit-Driven Headlines – “Free Returns” beats “Shop Now” by 22%
✔ Video Storytelling – 15-30 second clips showing product use cases
**3. Precision Targeting Strategies
✔ Competitor Brand Keywords – Steal market share ethically
✔ Interest-Based Audiences – Reach high-intent shopper segments
✔ Remarketing Lists – Re-engage past visitors
**4. Performance Optimization System
✔ Bid Adjustments by Placement – Aggressive bids for top search
✔ Search Term Harvesting – Auto-move performers to exact match
✔ Dayparting Rules – Increase bids during peak conversion hours
**5. Conversion Maximization Tactics
✔ Landing Page Testing – Store vs. product page performance
✔ Promotion Integration – Coupons and Deals within ads
✔ Review Social Proof – Star ratings in ad creatives
Why Our Approach Delivers 50%+ Better Results
✔ Amazon’s Certified Partner – Early access to beta features
✔ Creative Studio Team – Designers who understand Amazon’s algorithm
✔ Proprietary Bid Algorithms – Machine learning for optimal bids
✔ Full-Funnel Tracking – From impression to repeat purchase
Case Study: How We 3X’d Conversions for EcoHome
Challenge:
- 1.2% CTR on Sponsored Products
- $0.85 ACOS eating margins
Our Solution:
- Launched video-based Sponsored Brands campaign
- Targeted complementary product searches
- Optimized for Store conversions
Results in 90 Days:
- 3.4% CTR (183% increase)
- $0.52 ACOS (39% reduction)
- 22% increase in branded searches
Ready to Transform Your Sponsored Brands Performance?
Stop wasting budget on underperforming ads. Get your free Sponsored Brands audit today.
📧 Email: sales@infobeamsolution.com
📞 Call/WhatsApp: +91 96545 53640
🔗 Visit: www.infobeamsolution.com