Boost Your Amazon Sales with Enhanced Brand Content (EBC)
If you want to elevate your product listings and increase sales, using Enhanced Brand Content (EBC) can make a big difference. When done right, EBC doesn’t just look better – it builds trust, informs customers, reduces hesitation, and helps turn visitors into buyers quickly.
Here’s how to use EBC effectively in 2025 to grow your sales and strengthen your brand.
Table of contents
1. What Is Enhanced Brand Content (EBC)?
Enhanced Brand Content (also called A+ Content on many Amazon markets) is a tool available to sellers who are enrolled in Amazon Brand Registry. It lets you enhance your product detail pages beyond standard text listings by adding:
- High-quality visuals (images, lifestyle photos, infographics)
- Comparison charts or feature tables
- Rich text sections offering stories, usage tips, or detailed specifications
- Clear presentation of benefits and features that often go beyond what bullet points allow
2. Why Your Listings Need EBC Now
Using EBC can bring multiple benefits, especially in competitive niches:
- Higher conversion rates – better visuals and clearer product explanations help buyers feel confident.
- Reduced bounce rates – engaging content keeps users on your page longer, more likely to scroll and read.
- Lower return rates – when buyers know exactly what to expect (size, features, use), there are fewer surprises.
- Stronger brand credibility – storytelling, quality images, and consistent branding build trust.
- Better visibility – while EBC isn’t always directly searchable, improved engagement & conversion can positively affect Amazon’s internal ranking algorithms.
3. How to Create Powerful EBC Content
To get the full benefit, follow these best practices:
| Area | Tips |
|---|---|
| Visuals | Use high-resolution images, show the product in real-life use, highlight features with close-ups. |
| Storytelling | Use sections to tell your brand’s story, explain why your product exists, what problem it solves. |
| Comparison & Differentiation | Comparison charts help show how your product differs from competitors or variants. |
| Mobile-First Design | Ensure EBC looks good on mobile – many buyers shop via phone, and content layout matters. |
| Value-Focused Copy | Emphasize benefits over features ; anticipate buyer questions and objections and answer them in EBC. |
4. What Makes Some EBCs More Effective Than Others
Not all EBC is equal. Here are what high-performance ones tend to do better:
- Matching the imagery and design with your brand identity (colors, tone, style)
- Avoiding generic stock photos – authenticity helps
- Focusing EBC on your best performing or highest margin SKUs first
- Updating content based on customer feedback, reviews, or questions to fill information gaps
- Testing different layouts (different module types), comparing which EBC styles get more conversions or lower returns
5. Common Mistakes to Avoid
Steer clear of these pitfalls to ensure EBC helps rather than hurts:
- Cluttered visuals or too much text – this can overwhelm buyers
- Copy that promises things you can’t deliver – mismatched expectations increase negative feedback
- Ignoring mobile view – if content flows badly on phones, many customers will drop off
- Neglecting compliance or Amazon’s EBC rules (promotion claims, image guidelines, etc.) – non-compliance can delay or remove your EBC
- Not factoring additional content production time/costs into your margin planning
6. Measuring Success & ROI
To see if your EBC efforts are paying off, track these metrics:
- Conversion rate changes for SKUs with vs without EBC
- Bounce rates or session duration on product pages
- Return rates or customer complaints related to “mis-expectations”
- Overall revenue lift after publishing EBC
- Impression & engagement metrics in Seller Central (views of the EBC modules, scroll depth if available)
Final Thoughts
Enhanced Brand Content is one of the most under-leveraged but high-impact tools for sellers who want to move beyond generic listings. When you invest in visuals, storytelling, clarity, and trust, you can differentiate your products, increase conversions, and build a brand that customers remember.
If you’re ready, start with one or two of your key SKUs, build strong EBC for them, measure the impact, then roll out across your product line.