📝 Amazon Brand Content Guidelines: What Every Seller Must Know

When it comes to standing out on Amazon, content is king—but only when it follows Amazon’s strict guidelines. Whether you’re using A+ Content or building your Brand Store, Amazon enforces brand content policies to ensure a high-quality, compliant shopping experience.

At Infobeam Solution, we help brands design powerful, Amazon-compliant brand content that boosts conversions and maintains account health.

🔍 What Is Amazon Brand Content?

Amazon Brand Content includes:

  • 🧩 A+ Content (Enhanced Brand Content)

  • 🏬 Amazon Brand Store Pages

  • 🎯 Sponsored Brand Ads Creatives

  • 📸 Images, Videos, Product Descriptions, and Text Modules used across listings

Only sellers enrolled in Amazon Brand Registry can use these brand content tools.

✅ Key Amazon Brand Content Guidelines (2024 Update)

Here’s what Amazon expects from every brand content element:

1. Avoid Prohibited Claims

🚫 Do not use:

  • “Best,” “#1,” “Top-rated,” or other unverified superlatives

  • Medical claims unless approved (e.g., “cures,” “treats,” “heals”)

  • Comparisons like “better than Brand X”

✅ Instead, focus on features, benefits, and factual descriptions.

2. No Pricing or Promotions

  • Don’t mention price, discounts, or shipping terms in A+ content.

  • Phrases like “20% off,” “free delivery,” or “limited-time offer” are strictly prohibited.

3. Use High-Quality Images and Videos

  • Image resolution: Minimum 970×600 px

  • No watermarks, logos of other brands, or blurry visuals

  • Don’t use offensive or inappropriate imagery

4. Grammar, Spelling & Formatting

  • All content must be grammatically correct and professional

  • Avoid emojis, excessive capitalization, or HTML tags like <b>, <h1>, etc.

  • Keep content aligned with Amazon’s tone of voice

5. Keep It Product-Focused

✔ Showcase:

  • Product USPs (Unique Selling Points)

  • Usage instructions

  • Brand story (where applicable)

❌ Avoid:

  • Company history irrelevant to the product

  • Long paragraphs without value

6. Don’t Mention Competitors

  • Never include competitor names or comparisons (e.g., “better than XYZ”)

  • Even subtle references can lead to content rejection

7. Language Rules

  • Use the same language as your product marketplace (e.g., English for Amazon.in)

  • Don’t mix languages unless you’re adding localized translations (in approved formats)

🧠 Best Practices for Amazon Brand Content

  • Use scannable layouts: bullet points, icons, and short paragraphs

  • Match branding with your website and packaging

  • Focus on benefits over features

  • Test different content modules (carousel vs. comparison charts)

  • Track conversions via Amazon Brand Analytics

🛠️ How Infobeam Solution Helps

We follow Amazon’s brand content guidelines strictly while offering creative flexibility:

  • ✅ Custom A+ Content Design (Basic & Premium)

  • ✅ Brand Store Layouts with Multi-Pages

  • ✅ Compliance Check Before Upload

  • ✅ Ongoing Content Management for Seasonal Campaigns

  • ✅ Weekly Monitoring for A+ Rejections or Violations

🔍 Real Client Success

Client: PureLeaf Naturals (Herbal Skincare)
Challenge: Content rejection due to medical claims
Solution: We rewrote the content with approved wording, added visuals, and optimized modules
Result: 35% increase in listing conversions + accepted on first submission

📞 Let Us Design Your Brand Content — The Right Way

Don’t risk suspensions or wasted design efforts. Let Infobeam Solution create A+ content and Amazon Stores that are not only attractive — but also 100% compliant.

👉 Book a free content audit now or contact us for full brand setup services.

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