Launching a new product on Amazon without market research is like throwing darts in the dark. Many sellers jump into oversaturated categories, only to get crushed by heavy competition.

The smarter way? Market gap analysis — identifying what’s missing in the market and how you can fill that need profitably.

In this guide, Infobeam Solution breaks down how to conduct an Amazon market gap analysis to find untapped opportunities with high demand and low competition.

What is Market Gap Analysis on Amazon?

Amazon market gap analysis is the process of:

  • Researching products and categories

  • Identifying customer pain points

  • Finding unmet needs, low-competition niches, or feature gaps

  • Launching products that fulfill those gaps better than existing listings

Why You Need Market Gap Analysis Before Selling on Amazon

✅ Avoid saturated niches
✅ Discover underserved segments
✅ Reduce PPC costs and price wars
✅ Increase the chance of product-market fit
✅ Improve long-term profitability

Signs of a Market Gap on Amazon

Look for these green flags:

🔍 High search volume, low competition
🔍 Few listings with poor reviews or low ratings
🔍 Demand for specific features not being met
🔍 Lack of branded or bundled versions
🔍 Outdated product designs or materials

How to Conduct Amazon Market Gap Analysis (Step-by-Step)

Step 1: Keyword Research

Use tools like Helium 10, Jungle Scout, or Amazon’s own search suggestions.

✅ Look for keywords with:

  • High search volume

  • Low number of competing products

  • Low-quality listings on top

Step 2: Analyze Customer Reviews

Go through 1-star to 3-star reviews of top-selling products.

Questions to ask:

  • What are customers complaining about?

  • Is there a recurring pain point?

  • Can you solve it better?

Step 3: Evaluate Product Listings

Check:

  • Are titles optimized?

  • Do listings have poor images or descriptions?

  • Is the A+ content missing or badly done?

These weaknesses = your opportunity.

Step 4: Compare Pricing and Features

Identify:

  • Products that are priced too high without added value

  • Gaps in product features that you can improve on

  • Niches lacking bundles, eco-friendly, or customizable options

Step 5: Validate with Demand Trends

Use:

  • Google Trends

  • Amazon Best Sellers Rank

  • Seasonal keyword search volumes

Ensure your market gap isn’t just temporary hype.

Real Example: Market Gap Discovery

Category: Resistance Bands
Findings: Most listings had poor packaging, no guidebook, and no after-sales support.
Gap Opportunity: Bundle the bands with a carry pouch, instructional booklet, and a 1-year warranty.
Result: Stand out from 90% of competitors and win the Buy Box faster.

Infobeam Solution: Your Partner in Market Gap Success

At Infobeam Solution, we help sellers:

  • Conduct deep Amazon market research

  • Identify high-potential, low-competition products

  • Analyze competitor listings and pricing

  • Design and optimize listings for untapped gaps

  • Reduce launch risk with data-driven insights

We turn raw data into real opportunity.

Final Thoughts

Finding a market gap on Amazon is your best chance at launching a profitable product without diving into price wars. Instead of copying others, focus on serving unmet needs—that’s how lasting brands are built.

Let Infobeam Solution help you analyze, strategize, and launch with confidence.

Scroll to Top