Setting Up an Amazon Global Store – Step-by-Step Guide for Sellers

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Expanding your Amazon business beyond your home country can unlock large new markets and revenue potential. Setting up an Amazon Global Store allows you to sell to customers internationally under Amazon’s cross-border or international selling programs. This guide walks you through each step, requirements, logistics, compliance, and best practices, so you can successfully launch and grow your Amazon Global Store.

Setting Up An Amazon Global Store, Infobeam Solution

Setting Up an Amazon Global Store – Step-by-Step Guide for Sellers

1. Understand What an Amazon Global Store Is

Amazon Global Store lets sellers list products to international customers, making them eligible for cross-border purchase.
Amazon handles certain aspects like international shipping, customs, duties, or gives visibility to international buyers, depending on marketplace.
There are two common models:
1. Cross-border export: You sell from your local inventory, Amazon ships to international customers.
2. Localizing your store: You list separately in foreign Amazon marketplaces (with product listing, pricing, and fulfillment adapted to that region).

2. Check Eligibility & Requirements

Before you begin, make sure you meet these prerequisites:

Valid Amazon seller account in good standing with healthy performance metrics (low defect rate, timely shipping, good reviews).
Ability to fulfill international orders: packing, international shipping, customs documentation.
Knowledge of duties, taxes, and regulatory requirements in target countries.
Reliable logistics partners or Amazon shipping/fulfillment options that support international delivery.

3. Research and Choose Target Markets

Identify countries with high demand for your products, manageable shipping & duty costs, and less market competition.
Consider language, customs, legal restrictions for specific product categories.
Research local regulations for safety, labeling, etc.

4. Prepare Your Inventory, Listings & Pricing

Product listing adaptation: Localize product titles, descriptions, measurements, and images per marketplace norms.
Pricing strategy: Factor in exchange rates, import duties, shipping costs, and local consumer price expectations.
Inventory management: Decide whether to send inventory to foreign fulfillment centers (FBA in that country) or ship directly from your home country for cross-border.

5. Configure Amazon Global Store Settings

In Seller Central, find the option for International Selling or Global Store/Cross-border Export.
Enable product eligibility for global customers.
Set up shipping and fulfillment preferences (e.g. who will handle duties/taxes, whether to ship via Amazon Global or own logistics).
Set return policies and customer service ready for international buyers.

6. Handle Logistics, Duties & Taxes

Work with courier or freight forwarders familiar with international shipments.
Understand customs documentation, harmonized system (HS) codes, and any certifications required in destination countries.
Decide whether prices will be duty-paid (DDP) or duty-unpaid (DAP).
Include or clearly state import duties to avoid surprises for customers.

7. Manage Fulfillment & Delivery Performance

If using Amazon’s FBA in destination country, ensure inventory is sent in time and meets Amazon’s local fulfillment center rules.
For cross-border shipping, pack robustly and choose reliable carriers.
Track delivery timelines and customer satisfaction.

8. Comply with Local Laws & Amazon Policies

Make sure your products meet safety standards, labeling, packaging and regulatory requirements of the destination market.
Adhere to Amazon’s policies for each marketplace you sell in (returns, customer communication, tax registration if required).
Understand VAT/GST or other indirect tax registration obligations in foreign countries.

9. Launch & Promote Your Global Listings

Use Amazon advertising tools localized to target countries to promote your new global listings.
Run translations or localized promotions and coupons to attract local customers.
Leverage local holidays or peak shopping events to gain visibility.

10. Monitor Performance & Optimize

Track metrics: impressions, conversion rate, return rate, customer reviews specifically from international customers.
Analyze shipping and customs delays or feedback to improve logistics.
Adjust pricing or listings based on performance data.

Final Thoughts

Launching an Amazon Global Store offers incredible opportunities, but it’s more complex than local selling. Being meticulous with product adaptation, logistics, pricing, and compliance makes all the difference. If you follow the steps above, you can expand globally with confidence and avoid many common pitfalls.