For Amazon sellers, staying competitive means constantly monitoring product prices and market trends. Amazon Keepa, a popular price tracking tool, helps sellers track price history, identify trends, and make data-driven decisions to boost their sales performance. Whether you’re looking to adjust your pricing strategy or analyze competitor products, Keepa Price Tracker can be an essential tool for your Amazon business.

In this guide, Infobeam Solution will introduce you to Amazon Keepa, explain how it works, and show you how it can help you optimize your pricing strategy and monitor market trends for maximum profitability.

What is Keepa?

Keepa is a robust Amazon price tracking tool that tracks the price history and sales rank of products sold on Amazon. It provides a detailed analysis of price fluctuations over time, allowing sellers to stay informed about pricing trends, product demand, and market dynamics.

Why Use Keepa for Price Tracking?

With its extensive tracking and market analysis features, Keepa offers numerous advantages for Amazon sellers:

• Price History Charts: Track the price of any Amazon product over the past years.

• Track Price Drops: Set alerts for when a product’s price falls below a certain threshold.

• Sales Rank Monitoring: Keep an eye on sales rank to identify the popularity of products.

• Competition Analysis: Track competitor pricing and adjust your strategy accordingly.

Key Features of Amazon Keepa Price Tracker

1. Comprehensive Price History

Keepa provides detailed price history charts for products on Amazon. The price history data includes Amazon’s price, third-party prices, and used items. This information helps sellers understand the price fluctuations and determine the right time to launch or adjust their products.

How it helps: By analyzing price trends, you can identify the best time to list your product or implement promotions to attract more buyers.

2. Price Drop Alerts

Keepa allows sellers to set price drop alerts for specific products. You’ll get notified when the price of a product falls below a set level, allowing you to take advantage of deals or adjust your pricing strategy.

How it helps: Stay ahead of your competition by making timely pricing adjustments, increasing your chances of winning the Buy Box, or offering competitive discounts.

3. Product Tracking

Keepa allows users to track specific products and receive continuous updates on price changes, stock availability, and sales rank changes. With the Keepa Chrome Extension, you can get real-time updates directly on Amazon’s website.

How it helps: This is essential for monitoring competitor products and adjusting your pricing strategy in real time.

4. Global Price Tracking

Keepa supports global Amazon marketplaces, including the USA, UK, Germany, France, Italy, and more. This feature is especially helpful for international sellers looking to expand their business across multiple regions.

How it helps: Expand your business internationally by understanding pricing dynamics in various Amazon marketplaces.

5. Amazon Product Categories and Sales Rank

Keepa tracks the sales rank for products across different categories. This helps sellers gauge product demand and identify trending products in their niche.

How it helps: By tracking sales ranks, you can spot high-demand products early and capitalize on new trends.

How to Use Keepa for Price Tracking

1. Install the Keepa Chrome Extension

To get started, you’ll need to install the Keepa Chrome Extension. Once installed, you can view detailed price history and track product trends directly on Amazon’s product pages.

2. Search for Products

Once the extension is active, search for any product on Amazon, and Keepa will show you a detailed price history graph with data on Amazon prices, third-party prices, and discounts over time.

3. Set Alerts

You can set alerts for specific price thresholds. If the price drops below your set limit, you’ll receive an email or notification alerting you about the price change.

4. Track Your Products

If you’re interested in specific products, add them to your Keepa account to monitor their price trends and sales rank over time. You can also track inventory levels and Amazon Buy Box status for better decision-making.

5. Analyze Market Trends

Use Keepa’s powerful analytics tools to compare the price and sales rank of products across multiple categories. This data helps you identify profitable products and adjust your pricing strategy accordingly.

Benefits of Using Keepa for Amazon Sellers

1. Stay Competitive

Keepa helps you stay competitive by providing insights into competitor pricing. By monitoring competitor products and adjusting your pricing strategy, you can position your products more effectively in the marketplace.

2. Maximize Profits

With Keepa’s price tracking features, you can identify when to raise or lower prices for maximum profitability. If your product is trending, you can increase the price accordingly, and if demand drops, you can lower the price to remain competitive.

3. Optimize Listings

Keepa provides insights into sales rank and price trends, which can help you optimize your product listings for better visibility and conversion rates.

4. Time Your Promotions

Keepa’s price history and trend data allow you to time your promotions or discounts more effectively, ensuring you offer competitive deals when demand is high.

Keepa vs Other Price Trackers

While Keepa is one of the most popular tools for Amazon price tracking, it’s not the only option available. Here’s how Keepa compares to other price trackers:

Conclusion

If you are an Amazon seller looking to optimize your pricing strategy and stay on top of market trends, Keepa Price Tracker is an invaluable tool. With features like price history charts, price drop alerts, and sales rank monitoring, Keepa allows you to make data-driven decisions that can boost your sales and improve profitability.

At Infobeam Solution, we understand the importance of competitive pricing and market analysis for Amazon sellers. If you need assistance setting up Amazon Keepa or require any other Amazon seller tools to grow your business, our team is here to help.