Having an Amazon Brand Store is a great asset—but are you making the most of it with proper SEO optimization? Most sellers overlook the fact that Amazon Brand Stores can rank on Google and inside Amazon’s own search engine. Optimizing your store not only improves visibility but also drives free, organic traffic and boosts conversions.

In this guide, Infobeam Solution shares powerful SEO strategies to make your Amazon Brand Store a high-performing marketing tool.

What is Amazon Brand Store SEO?

Amazon Brand Store SEO is the process of optimizing your brand store pages (homepage and subpages) using relevant keywords, high-quality content, internal linking, and visuals to rank higher on Amazon and Google search results.

Why SEO for Amazon Brand Store Matters

  • ✅ Drives organic traffic without ads

  • ✅ Improves visibility in Amazon and Google searches

  • ✅ Enhances user experience and engagement

  • ✅ Increases store authority and sales

  • ✅ Supports Sponsored Brand Ad quality scores

Top Amazon Brand Store SEO Tips

1. Optimize Store Titles & Page Names

Your store’s page titles act like SEO titles on websites.

Tips:

  • Include high-volume keywords (e.g., “organic skincare for women”)

  • Make page names descriptive, not generic (“Summer Collection” → “Lightweight Cotton Kurtis for Summer”)

2. Add Keyword-Rich Text Tiles

While Amazon limits how much text you can add, use text tiles strategically.

Tips:

  • Add product category descriptions (100–250 words)

  • Use primary keywords naturally (avoid stuffing)

  • Focus on benefits, features, and unique selling points

3. Optimize Image ALT Text (Hidden)

Amazon lets you assign “Image Keywords” to images.

Tips:

  • Add relevant alt tags for all store images

  • Describe the image using keywords (“Gold-plated ethnic earrings for women”)

4. Structure Your Store Like a Website

A well-structured store helps both customers and search engines navigate.

Tips:

  • Use multiple pages (by product category, use-case, or collection)

  • Link between pages to boost internal SEO

  • Make sure all products are tagged and categorized

5. Use High-Quality Visuals + Infographics

Visual content improves time on page and trust.

Tips:

  • Use lifestyle and product photos

  • Add infographics with SEO-friendly filenames (e.g., “top-selling-winter-jackets.jpg”)

6. Integrate External Traffic & Backlinks

Google indexes Amazon Stores. Leverage backlinks from your:

  • Instagram, Facebook, YouTube

  • Blogs and press releases

  • Influencer collaborations

This improves your domain authority and search rankings.

7. Monitor Store Insights

Use Amazon Store Insights to see:

  • Traffic sources (organic vs. ads)

  • Top-performing pages

  • Conversion rates

Refine your SEO strategy based on actual data.

Bonus Tip: Combine SEO with Sponsored Brand Ads

Amazon Sponsored Brand Ads let you direct traffic to your store, not just product listings. When your store is SEO-optimized, these ads deliver higher ROI and better engagement.

Conclusion

Your Amazon Brand Store is more than a product catalog—it’s a SEO-optimized digital storefront that can drive traffic, increase visibility, and grow brand loyalty when used correctly.

At Infobeam Solution, we help Amazon sellers build and optimize their brand stores with high-converting layouts, keyword strategies, and performance tracking tools. Don’t just build a store—make it discoverable.

Need Help with Amazon Brand Store SEO?

📞 Get in touch with Infobeam Solution today for custom store design, SEO optimization, and full Amazon account management.

Scroll to Top