What Are Amazon Search Terms?
Amazon Search Terms refer to the hidden keywords added in the backend of your Seller Central account. These are not visible to customers but help Amazon’s A9 algorithm match your product with relevant search queries.
Think of them as Amazon SEO magic—quietly working behind the scenes to drive your listing to the top.
Why Search Terms Optimization Matters
Here’s how optimized search terms impact your success:
✅ Higher visibility in Amazon search results
✅ Target long-tail and alternative keywords
✅ Reach more potential customers
✅ Boost ranking without cluttering titles and bullets
Where to Add Amazon Search Terms
In Seller Central, go to your product listing > Edit > Keywords tab > Search Terms field.
Amazon allows up to 250 bytes (approximately 250 characters) for your search terms. Any content beyond this limit is ignored, so optimization is crucial.
Best Practices for Amazon Search Terms Optimization
Here are key guidelines to follow:
🔍 Use All 250 Characters Wisely
Include keywords that aren’t already in your title, bullet points, or description.
🧠 Add Synonyms, Misspellings & Local Terms
Examples: “earphones,” “air pods,” “bluetooth earbuds,” etc.
❌ Avoid Repetition
No need to repeat words already present in the listing or search term field.
🚫 Don’t Use Stop Words
Words like “for,” “a,” “with,” “the” are ignored by Amazon’s algorithm.
🛑 Do Not Include Brand Names or Competitor Names
It violates Amazon’s policies.
💬 No Punctuation Needed
Use spaces to separate keywords — commas and symbols are unnecessary.
Amazon Search Terms Example
Product: Stainless Steel Water Bottle
Title Includes:
Stainless steel water bottle, 1-liter insulated flask, leak-proof
Optimized Search Terms:
metal bottle thermos thermal hot cold travel kids school gym hydration eco-friendly
These backend search terms include synonyms, use-case keywords, and long-tail variations not present in the visible listing.
Tools We Use for Keyword Optimization
At Infobeam Solution, we use industry-leading tools to craft high-converting backend keyword strategies:
🔧 Helium 10
🔧 Jungle Scout
🔧 Amazon Auto-Suggest
🔧 Competitor ASIN keyword extraction
What Infobeam Solution Offers:
🎯 Full Keyword Audit
We identify gaps between your listing and top competitors.
✍️ Search Term Field Optimization
Handpicked, high-ranking keywords that Amazon recognizes.
📦 Product-Specific Keyword Strategy
Customized for your product category and region.
📈 Performance Monitoring
We track how backend keywords influence rankings over time.
Why Infobeam Solution?
-
📊 5+ years of Amazon SEO & account management experience
-
🌎 Serving clients in India, USA, UAE, UK & more
-
🛍️ 100+ product listings optimized successfully
-
💼 Personalized support for individual sellers & large brands
Ready to Optimize Your Amazon Listings the Right Way?
Boost your product’s visibility, search ranking, and sales with our Amazon Search Terms Optimization Service.
