A thorough Amazon seller account audit helps identify risks, optimize performance, and prevent suspensions. Here’s your step-by-step guide to conducting a professional-level audit:

Why Audit Your Amazon Seller Account?

  • Prevent unexpected suspensions

  • Improve conversion rates

  • Reduce unnecessary fees

  • Maintain account health metrics

  • Prepare for Amazon’s compliance checks

1. Account Setup Audit

✅ Business Information

  • Verify legal name matches tax documents

  • Ensure address/phone are current

✅ Login Security

  • 2-factor authentication enabled

  • No shared login credentials

✅ User Permissions

  • Review employee access levels

  • Remove inactive users

2. Compliance Audit

🔍 Policy Violations Check

  • Review Performance Notifications

  • Check for intellectual property complaints

  • Verify all products comply with category restrictions

⚠ High-Risk Areas

  • Product authenticity documentation

  • Safety compliance certificates

  • FDA/CE markings where required

3. Financial Audit

💰 Fee Analysis

  • Identify unexpectedly high FBA fees

  • Check for long-term storage fees

  • Review refund administration costs

📊 Payment Reconciliation

  • Match Amazon disbursements to bank deposits

  • Investigate any payment holds

4. Listing Quality Audit

📌 Product Detail Checks

  • Titles follow Amazon’s style guide (200 chars max)

  • Bullet points optimized (500 chars each)

  • High-resolution images (1000x1000px minimum)

  • Correct EAN/UPC codes

⭐ Content Optimization

  • Keyword-rich descriptions

  • A+ Content where eligible

  • Video content for top products

5. Performance Metrics Audit

📈 Critical Metrics to Review

Metric Target Where to Check
Order Defect Rate <1% Account Health
Late Shipment Rate <4% Shipping Dashboard
Pre-Fulfillment Cancel Rate <2.5% Account Health
Valid Tracking Rate >95% Shipping Dashboard
Return Dissatisfaction Rate <10% Returns Dashboard

6. FBA Inventory Audit

📦 Storage Optimization

  • Identify stranded inventory

  • Check for excess inventory fees

  • Review IPI score (aim for >400)

🗑️ Removal Recommendations

  • Create removal orders for slow-moving stock

  • Check for liquidation eligibility

7. Advertising Audit

📢 PPC Campaign Review

  • Check for negative keywords

  • Analyze ACOS by campaign

  • Review search term reports

💸 Budget Optimization

  • Pause underperforming campaigns

  • Adjust bids based on conversion data

8. Customer Service Audit

📧 Message Response Time

  • Maintain <24 hour response time

  • Check for unanswered buyer messages

🔄 Return Rate Analysis

  • Identify products with high return rates

  • Review return reasons for patterns

9. Suspension Risk Audit

🚨 Red Flags to Address

  • Policy warnings in Account Health

  • Unverified product authenticity claims

  • Customer complaints about condition

Audit Frequency Recommendations

  • Monthly: Financial reconciliation, performance metrics

  • Quarterly: Full account audit

  • Before Peak Seasons: Inventory and compliance check

Amazon Audit Tools

  • Free Tools: Amazon’s Account Health Dashboard, FBA Calculator

  • Paid Tools: Helium 10 (compliance), Sellics (financial), Jungle Scout (inventory)

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