If you’re an Amazon seller, keeping your Amazon Seller Account Health in good standing is not optional — it’s essential. Poor account health can lead to product delisting, suspension, or even permanent ban. In this blog, we’ll break down everything you need to know about account health, how to monitor it, and what to do if your metrics start falling.
What is Amazon Seller Account Health?
Amazon Seller Account Health is a performance monitoring system that tracks how well you’re adhering to Amazon’s policies and customer service standards. It includes three key areas:
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Customer Service Performance
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Policy Compliance
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Shipping Performance
Amazon updates your account health dashboard regularly. You can find it under Performance > Account Health in Seller Central.
Key Metrics in Amazon Seller Account Health
Let’s dive deeper into the key metrics Amazon evaluates:
1. Order Defect Rate (ODR)
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Should be below 1%
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Includes negative feedback, A-to-Z Guarantee claims, and credit card chargebacks
2. Cancellation Rate
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Keep it under 2.5%
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Applies to seller-fulfilled orders
3. Late Shipment Rate
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Must be less than 4%
4. Policy Violations
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Any violations of Amazon’s policies or restricted products can hurt your account
5. Customer Feedback and Response Time
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Respond to messages within 24 hours
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Maintain positive feedback
Why Amazon Seller Account Health Matters
Failing to maintain account health can result in:
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Listing suppression
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Reduced Buy Box eligibility
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Account deactivation
On the flip side, good account health helps you:
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Win the Buy Box
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Increase sales conversions
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Gain trust from customers
How to Improve Amazon Seller Account Health
Here are some actionable tips:
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Use FBA (Fulfilled by Amazon) to avoid late shipments
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Set accurate inventory levels
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Respond to customer queries promptly
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Avoid selling restricted or counterfeit products
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Monitor your performance dashboard weekly
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Fix violations immediately by submitting a Plan of Action (POA)
What to Do If Your Amazon Seller Account Health is at Risk
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Check Account Health Dashboard daily
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If you see warnings, address them immediately
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Contact Amazon Seller Support for help
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Prepare a Plan of Action that includes root cause, corrective steps, and future prevention
E-com Grow Support: Amazon Account Health Management Experts
If you’re struggling to manage your account health, let our expert team at E-com Grow Support handle it for you. We offer:
✅ Real-time account monitoring
✅ Violation removal assistance
✅ Plan of Action (POA) creation
✅ Listing reinstatement
✅ Performance improvement strategies
We’ve helped over 500+ Amazon sellers across India, UAE, USA, Canada, and Australia maintain healthy accounts and grow their businesses.
Final Thoughts
Amazon Seller Account Health is the backbone of your e-commerce success. Monitor it, protect it, and improve it to stay ahead of the competition. If you’re feeling overwhelmed, let the experts handle it for you.
FAQs
Q. How often should I check my Amazon Seller Account Health?
A. Ideally, check it daily or at least 3 times a week.
Q. Can my account be reinstated after suspension?
A. Yes, with a strong Plan of Action (POA), many accounts can be reinstated.
Q. Do FBA sellers also need to monitor account health?
A. Absolutely. Even FBA sellers must monitor feedback, compliance, and performance.
