Selling on Amazon starts with account verification—a crucial step to ensure your seller profile is legitimate and compliant. In this guide, we’ll walk you through the Amazon seller verification process, required documents, common issues, and best practices to get approved quickly.

Why Does Amazon Verify Seller Accounts?

Amazon requires identity and business verification to:
✅ Prevent fraud and fake seller accounts
✅ Comply with tax regulations (U.S. and international)
✅ Ensure a trustworthy marketplace for buyers
✅ Reduce counterfeit and policy violations

Amazon Seller Verification Requirements

To complete verification, you’ll need:

1. Business Information

✔ Legal Business Name (or personal name for sole proprietors)
✔ Business Address (must match government records)
✔ Contact Details (working phone & email)

2. Identity Verification

✔ Government-Issued ID (Passport, Driver’s License, or National ID)
✔ Clear Photo or Scan (unexpired, high-resolution)

3. Tax & Banking Details

✔ U.S. Sellers: SSN (Social Security Number) or EIN (Employer Identification Number)
✔ International Sellers: W-8BEN form (for tax compliance)
✔ Bank Account Info (for payouts)

4. Additional Documents (If Requested)

  • Business License (if applicable)

  • Utility Bill or Bank Statement (for address verification)

Step-by-Step Amazon Seller Verification Process

Step 1: Start Your Seller Account Application

Step 2: Submit Business & Personal Details

  • Enter accurate business name, address, and contact info

Step 3: Upload Required Documents

  • Provide a clear photo/scan of your ID (front & back if needed)

  • Submit tax information (SSN/EIN for U.S. sellers)

Step 4: Complete Video or Phone Verification (If Required)

  • Some sellers must do a live video call with an Amazon agent

  • Alternatively, you may receive a verification code via SMS

Step 5: Wait for Approval (24-72 Hours)

  • Amazon reviews documents manually

  • Check email for updates or requests for additional info

Common Amazon Verification Issues & Fixes

❌ Document Rejected?

  • Ensure high-quality scans (no blurry or cropped images)

  • Name mismatch? Update business/tax records to match exactly

❌ Tax Information Error?

  • Double-check SSN/EIN with IRS records

  • International sellers must submit W-8BEN correctly

❌ Account Under Review for Days?

  • Contact Amazon Seller Support for updates

  • Avoid submitting multiple applications (causes delays)

How to Avoid Amazon Account Suspension After Verification

  • Never share login details with unauthorized users

  • Sell only authentic products (no counterfeit items)

  • Follow Amazon’s seller policies (avoid violations)

  • Keep documents updated (if business details change)

Need Help with Amazon Seller Verification?

If you’re stuck, professional services can assist with:
🔹 Document preparation & submission
🔹 Appeals for rejected applications
🔹 Tax compliance for international sellers

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