🏪 Amazon Storefront Setup: Build a Brand Experience on Amazon
Amazon is no longer just a product search engine — it’s a brand discovery platform. With the Amazon Storefront, sellers can create a custom mini-website within Amazon to showcase their products, tell their brand story, and drive higher conversions.
At Infobeam Solution, we help sellers design and optimize Amazon Stores that convert.
🔍 What Is an Amazon Storefront?
An Amazon Storefront is a dedicated multi-page branded shopping destination that allows brand owners to:
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Display products in a visually appealing format
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Tell their brand story with images, videos, and banners
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Promote collections, offers, and bestsellers
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Gain insights via Store traffic reports
It’s available only to sellers enrolled in Amazon Brand Registry.
💡 Benefits of Having an Amazon Storefront
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✅ No Additional Cost – Free to use for brand-registered sellers
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✅ Branded Experience – Stand out with a custom layout and multimedia content
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✅ Improved Conversions – Shoppers stay longer and browse more products
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✅ Custom URL – eg.
amazon.com/yourbrand -
✅ Ad Integration – Link Sponsored Brand Ads directly to your Store
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✅ Insights – Track performance with Store Insights reports
🧰 What You Need Before Setup
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✅ Amazon Seller Account (active)
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✅ Brand Registry approval
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✅ Brand logo & banner images
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✅ Product listings with proper titles and images
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✅ Storefront strategy (e.g., categories, collections)
🛠️ Step-by-Step Guide to Amazon Storefront Setup
Step 1: Log in to Seller Central
Go to Seller Central > Stores > Manage Stores
Step 2: Click “Create Store”
Select your brand from the list (must be Brand Registered).
Step 3: Add Brand Logo and Meta Description
Upload your brand logo and write a short brand description.
Step 4: Choose a Template
Amazon offers multiple layouts:
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Product Grid
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Highlighted Product
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Marquee
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Blank (custom design)
Step 5: Add Pages & Sections
Add pages like:
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Home
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Best Sellers
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New Arrivals
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Categories (e.g., Headphones, Accessories)
You can include:
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Product tiles
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Image banners
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Video modules
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Shoppable images
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Text blocks
Step 6: Preview and Submit
Check your store on desktop & mobile. Once finalized, click “Submit for review”.
Approval typically takes 24–72 hours.
📈 Tips to Optimize Your Amazon Storefront
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🖼️ Use high-quality visuals and banners
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🛒 Group products in logical collections
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🎬 Add brand video for more engagement
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📣 Promote deals with seasonal highlights
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🔗 Use your Store URL in marketing campaigns
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📊 Monitor performance via Store Insights
🎯 Example Store Layout (for a tech brand):
Home Page: Hero banner + Featured collection
Categories: AirPods Pro | Samsung Buds | Accessories
About Us: Brand story + video
Offers Page: Limited time deals
🤝 Why Choose Infobeam Solution for Storefront Setup?
We specialize in Amazon brand building and offer:
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✅ Amazon Store Design & Setup
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✅ A+ Content & Image Creation
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✅ Category & Collection Strategy
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✅ Regular Updates & Analytics Review
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✅ Conversion Optimization
📞 Let’s Build Your Amazon Storefront Today
A professional Amazon Storefront gives you the brand credibility and visual edge needed to win in today’s e-commerce world.
At Infobeam Solution, we make the setup smooth and stress-free — so you can focus on selling.
👉 Get in touch with us for a FREE consultation on your Amazon Storefront.
