Running a successful Amazon PPC campaign requires a strategic approach. However, many sellers make mistakes that lead to wasted ad spend and poor performance. In this guide, we’ll explore the most common Amazon PPC mistakes and how to fix them to maximize your advertising success.

1. Not Conducting Proper Keyword Research

Mistake: Many sellers use broad, irrelevant, or low-converting keywords that don’t align with their target audience.

Fix:

  • Use Amazon’s Keyword Research Tool or third-party tools like Helium 10 or Jungle Scout.
  • Focus on high-converting long-tail keywords that match user intent.
  • Regularly review and refine your keyword strategy based on performance data.

2. Ignoring Negative Keywords

Mistake: Failing to add negative keywords results in wasted ad spend on irrelevant clicks.

Fix:

  • Regularly analyze your search term reports.
  • Add irrelevant or non-converting search terms as negative keywords to prevent waste.
  • Continuously refine your list to improve campaign efficiency.

3. Poor Campaign Structure

Mistake: Running a single campaign for all products or using the same targeting for different ad types.

Fix:

  • Segment your campaigns based on product categories, match types, and objectives.
  • Use separate campaigns for Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
  • Organize ad groups by keyword relevance to improve targeting and performance.

4. Setting and Forgetting PPC Campaigns

Mistake: Many sellers launch campaigns and never optimize them, leading to declining performance.

Fix:

  • Monitor ACoS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) regularly.
  • Adjust bids based on performance metrics.
  • Run A/B tests on ad copy and targeting to improve results.

5. Bidding Too High or Too Low

Mistake: Overspending on high-bid keywords or setting bids too low to gain visibility.

Fix:

  • Start with competitive bids and adjust based on performance.
  • Use dynamic bidding strategies to optimize bid placements.
  • Monitor Impressions, Click-Through Rate (CTR), and Conversion Rate to refine your bids.

6. Not Utilizing Automatic & Manual Campaigns Together

Mistake: Relying only on automatic or manual campaigns instead of using both strategically.

Fix:

  • Use automatic campaigns for keyword discovery.
  • Transfer high-performing keywords from automatic to manual campaigns for better control.
  • Continuously refine manual campaigns by optimizing bids and adding negative keywords.

7. Neglecting Product Listing Optimization

Mistake: Running ads for a poorly optimized product listing results in low conversions and high ACoS.

Fix:

  • Optimize product titles, bullet points, descriptions, and images for maximum impact.
  • Use A+ Content (if eligible) to enhance engagement and conversion rates.
  • Ensure your pricing is competitive to encourage more sales.

8. Ignoring Ad Placement Data

Mistake: Not analyzing where your ads perform best (top of search, product pages, etc.).

Fix:

  • Check placement reports in Amazon Advertising.
  • Adjust bid multipliers for placements that drive higher conversions.
  • Optimize ad positioning for better visibility and sales.

9. Not Utilizing Amazon Brand Analytics (For Brand Registered Sellers)

Mistake: Not leveraging Amazon’s Brand Analytics to refine PPC strategy.

Fix:

  • Use Market Basket Analysis to identify complementary products.
  • Analyze search term reports to optimize keyword strategy.
  • Monitor competitor insights to stay ahead in ad placements.

10. Giving Up Too Soon

Mistake: Many sellers stop PPC campaigns too early if they don’t see immediate results.

Fix:

  • Give campaigns at least 2–4 weeks to gather enough data.
  • Continuously optimize instead of shutting down underperforming ads.
  • Experiment with different ad formats and targeting options.

Final Thoughts

Avoiding these common Amazon PPC mistakes will help you improve ad performance, lower costs, and boost sales. By consistently optimizing your campaigns, you can achieve sustainable growth and maximize ROI.

Need Help with Amazon PPC?

Infobeam Solution specializes in Amazon PPC management and optimization. Contact us today to improve your advertising performance and increase sales!

 

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