The Correct Way to List Products on Amazon

Listing a product on Amazon seems simple: upload an image, write a description, and set a price. But in a crowded marketplace, a basic listing is an invisible listing. The difference between a product that sells and one that collects digital dust lies in mastering the “correct” way to list, a method that balances Amazon’s algorithm requirements with persuasive customer communication.

This step-by-step guide will walk you through the proven process to create listings that rank high in search results and convert browsers into buyers.

Pre-Listing Checklist: Gather Your Assets

Before you even log in to Seller Central, have these ready:

• High-Quality Images: A main image on a pure white background (500×500 pixels or larger) and 6-8 lifestyle, detail, and scale images.
• Product Keywords: A list of relevant search terms from keyword research.
• Product Details: Dimensions, weight, manufacturer specs, and compliance certificates.
• UPC / GTIN: Your product’s unique barcode (e.g., UPC, EAN), unless you have a GTIN exemption.

Step 1: Find or Create Your Product Listing

1. Search First: In Seller Central, go to Inventory > Add a Product.
2. Search for existing ASINs: Enter your product’s UPC. If a listing already exists, select it. This is crucial for maintaining a clean catalog. Never create a duplicate.
3. Create a New Product: If no listing exists, select “Create a new product listing” and choose the most specific category possible.

Step 2: Craft a Keyword-Rich, Readable Product Title

Your title is the most important field for SEO and click-through rate.

• Format: Brand + Product Name + Key Feature 1 + Key Feature 2 + Key Feature 3 + Size/Color/Quantity
• Example:
  • Weak: “Wireless Headphones”
  • Strong: “SonicBeam Pro Wireless Bluetooth Headphones with 40H Battery, Active Noise Cancellation, Memory Foam Earcups for Travel – Black”
• Best Practices:
  • Front-load the most important keywords.
  • Use capital letters for each word.
  • Avoid ALL CAPS, excessive punctuation (!@#$%), and promotional language like “Best Seller.”

Step 3: Optimize Your Product Images & Video

Images are your first impression.

• Main Image: Must be on a pure white background (RGB 255,255,255), fill 85% of the frame, and be high-resolution. No logos or watermarks.
• Lifestyle Images: Show the product in use. Solve a problem or showcase a benefit.
• Infographic Images: Highlight key features and specifications visually.
• Video: Add a short, professional product video. Listings with video have higher conversion rates.

Step 4: Write Persuasive Bullet Points

Bullet points are for key benefits and features, not just specifications.

• Focus on Benefits, Not Features:
  • Feature: “5000mAh battery”
  • Benefit: “Enjoy up to 40 hours of uninterrupted music on a single charge, perfect for long commutes and international flights.”
• Incorporate Keywords: Weave relevant keywords into your bullet points naturally.
• Overcome Objections: Address common customer concerns like durability, ease of use, or compatibility.

Step 5: Craft a Comprehensive Product Description

Use this space to tell your brand’s story and include secondary keywords.

• Use Rich Text: If eligible, use Enhanced Brand Content (EBC) or A+ Content to create a visually rich description with formatted text and images.
• Expand on Bullet Points: Provide more detail and context.
• Include Keywords: Naturally include keywords that didn’t fit in the title or bullets.
• Add Trust Elements: Mention your warranty, customer service, or brand mission.

Step 6: Master the Backend Search Terms

This hidden field is pure gold for SEO.

• Location: Found in the Keywords tab when creating a listing.
• What to Include: Synonyms, common misspellings, and other relevant keywords that didn’t fit naturally in your visible text.
• Format: Use spaces, NOT commas, to separate words (e.g., wireless headphones travel gym running). Avoid repeating words from your title.

Step 7: Set Your Price & Quantity

• Competitive Pricing: Research your competitors’ pricing. Consider using an automated repricer for competitive niches.
• Inventory Quantity: Be honest about your stock levels. Avoid listing a high quantity if you have low stock, as running out can hurt your ranking.

Step 8: Review and Launch

• Proofread: Typos and grammatical errors destroy credibility. Double-check everything.
• Preview: Use the preview function to see how your listing will look on desktop and mobile.
• Launch: Click “Save and finish” to publish your listing. It may take a few hours to go live.

The #1 Rule: Avoid These Common Listing Mistakes

• Creating Duplicate Listings: Always search by UPC first.
• Keyword Stuffing: Makes your title unreadable and can trigger spam filters.
• Poor Quality Images: Blurry, dark, or cluttered images will kill your conversion rate.
• Using the Wrong Category: This makes your product impossible to find.
• Ignoring Backend Keywords: You’re missing a huge opportunity for organic traffic.

Conclusion: List with Intention

The correct way to list on Amazon is a strategic process that combines technical SEO with persuasive marketing. By investing time in each element, from the backend keywords to the hero image, you don’t just create a listing; you create a powerful sales asset that works for you 24/7.

Don’t have the time or expertise to create perfectly optimized listings? InfoBeam Solution’s experts handle everything from keyword research to EBC design, ensuring your products are positioned for success from day one.

Get a Free Listing Optimization Quote Today! Contact us: +91 96545 53640 or email sales@infobeamsolution.com.