Selling on Amazon is a great way to reach millions of customers, but some product categories require Amazon’s approval before you can list your products. This process, known as category approval or ungating, ensures that sellers meet quality and compliance standards. In this blog, we will guide you through the steps to get category approval on Amazon and start selling restricted products.

1. What is Category Approval on Amazon?

Amazon restricts certain categories, subcategories, and brands to maintain product quality, prevent counterfeit goods, and comply with legal requirements. To sell in these categories, sellers need to request approval and meet Amazon’s requirements.

2. Categories That Require Approval

Amazon’s restricted categories change frequently, but here are some of the common ones that require approval:

  • Automotive & Powersports
  • Collectible Books
  • Collectible Coins
  • Fine Art
  • Grocery & Gourmet Foods
  • Jewelry
  • Music & DVD
  • Toys & Games (during holiday season)
  • Watches

For an updated list, check Amazon’s official Restricted Categories page in Seller Central.

3. Steps to Get Category Approval on Amazon

Step 1: Check if Your Category Needs Approval

  1. Log in to Amazon Seller Central.
  2. Go to Inventory > Add a Product.
  3. Search for your product.
  4. If it says “Listing limitations apply,” you need approval.

Step 2: Review Amazon’s Requirements

Each restricted category has different requirements. These may include:

  • Invoices from Authorized Suppliers (Usually 3 invoices from the past 180 days)
  • Business Licenses
  • Product Certifications & Compliance Documents (For categories like Grocery, Beauty, or Toys)
  • Professional Seller Account (Required for most restricted categories)
  • High-Quality Product Images (With specific guidelines)

Step 3: Apply for Approval

  1. In Seller Central, navigate to Inventory > Add a Product.
  2. Find your product and click on Request Approval.
  3. Provide the necessary documents and certifications.
  4. Submit your application.
  5. Wait for Amazon’s review, which typically takes a few days to a few weeks.

Step 4: Monitor Your Application Status

  • You can check the approval status in Seller Central > Performance > Account Health.
  • If rejected, carefully review Amazon’s feedback and reapply with the correct documents.

4. Tips to Get Category Approval Faster

  • Use a Professional Amazon Seller Account – Individual accounts may not be eligible for approval.
  • Source Products from Verified Wholesalers or Distributors – Amazon may require authentic invoices.
  • Submit High-Quality Documents – Ensure all documents are clear and match your registered business name.
  • Comply with Amazon’s Policies – Read and follow Amazon’s selling policies for restricted categories.

Conclusion

Getting category approval on Amazon can seem challenging, but with the right documents and approach, you can unlock highly profitable product categories. Follow the steps above to ensure a smooth approval process and expand your Amazon business.

At Infobeam Solution, we help sellers navigate Amazon’s policies and unlock restricted categories. Contact us for expert assistance in growing your Amazon business!

 

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