How to Create a Sponsored Products Campaign on Amazon

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You’ve optimized your listing, but your product is still lost on page 5. How do you break into the top search results and get seen by ready-to-buy customers? The answer is Amazon Sponsored Products.

Sponsored Products are pay-per-click (PPC) ads that put your products at the top of Amazon search results, giving them immediate visibility. They are the most powerful tool for driving targeted traffic and launching new products.

How To Create A Sponsored Products Campaign On Amazon, Infobeam Solution

This beginner’s guide will walk you through the exact steps to create your first profitable Sponsored Products campaign, avoiding common mistakes and setting your products up for success.

Table of contents

What Are Sponsored Products?

Sponsored Products are keyword-targeted ads that appear within Amazon search results and on product detail pages. They look almost identical to organic listings but are marked as “Sponsored.” You only pay when a shopper clicks on your ad.

Key Benefits:

  • Immediate Visibility: Appear on the first page of search results from day one.
  • Sales Velocity: Drive quick sales, which tells Amazon’s algorithm your product is popular, helping your organic ranking.
  • Precise Targeting: Reach customers who are actively searching for products like yours.

Pre-Campaign Checklist: What You Need

Before you start, ensure:

  1. You are a Professional Seller: Individual seller plans cannot run ads.
  2. Your Listing is Optimized: Your product listing must be conversion-ready with strong images, a compelling title, and bullet points. Never run ads to a poor listing.
  3. You Have a Budget: Decide on a daily budget you’re comfortable with. You can start with as little as $5-$10 per day.

Step-by-Step: Creating Your First Campaign

Step 1: Access Amazon Advertising

  1. Log in to Seller Central.
  2. From the main menu, hover over Advertising and select Campaign Manager.

Step 2: Create a New Campaign

  1. Click the yellow “Create campaign” button.
  2. Select “Sponsored Products”.

Step 3: Set Your Campaign Details

  • Campaign name: Use a clear, descriptive name (e.g., “Product Name Launch Campaign”).
  • Daily budget: The average amount you’re willing to spend each day. Start small; you can increase it later. Amazon will never exceed your monthly budget (daily budget x 30.4).
  • Start/End dates: Set to run continuously unless you have a specific end date.

Step 4: Choose Your Targeting Strategy

This is the most critical choice. You have two options:

Option A: Automatic Targeting (Recommended for Beginners)

  • How it works: Amazon automatically shows your ad to shoppers based on keywords it thinks are relevant to your product.
  • Why use it: It’s excellent for discovering new, converting keywords you may not have thought of. It’s the best way to start.

Option B: Manual Targeting (For Advanced Control)

  • How it works: You choose the exact keywords you want to target.
  • Why use it: You have precise control over your budget and can bid aggressively on high-intent keywords. Use this once you have conversion data.

For your first campaign, we highly recommend starting with Automatic Targeting.

Step 5: Select Your Products and Set Bids

  1. Select products: Click “Add products” and search for the ASIN you want to advertise.
  2. Set default bid: This is the amount you’re willing to pay for a click.
    • For Automatic Campaigns: Start with Amazon’s suggested bid or slightly below. You can adjust later.
    • Pro Tip: A good starting point is between $0.75 – $1.50 for most niches. You can refine this after seeing the data.

Step 6: Launch Your Campaign

Review all your settings. If everything looks correct, click the yellow “Launch campaign” button.

Your campaign is now active! Ads will begin to appear within a few hours.

What to Do After Launching: Monitor & Optimize

Creating the campaign is just the beginning. The real work is in optimization.

  1. Wait for Data: Let your campaign run for 5-7 days to gather meaningful data.
  2. Analyze Performance: Go to Campaign Manager and click on your campaign name to see detailed reports.
  3. Check Your Search Term Report (For Automatic Campaigns): This shows you the actual search terms shoppers used that triggered your ad. This is a goldmine for keyword research!
  4. Optimize:
    • Negative Keywords: Add irrelevant search terms that triggered your ad to your “negative keyword” list so you stop paying for those clicks.
    • New Manual Campaigns: Take the high-performing, relevant keywords from your Automatic campaign report and create a new Manual Campaign with them. This is how you scale success.

Key Metrics to Track

  • Impressions: How many times your ad was shown.
  • Clicks (Click-through Rate – CTR): The number of clicks your ad received. A low CTR means your main image or title needs work.
  • Spend: The total amount you’ve spent.
  • Sales & Advertising Cost of Sale (ACoS): ACoS = (Ad Spend / Ad Sales) x 100. This is your key profitability metric. A lower ACoS is better.

Conclusion: Your Gateway to Amazon Growth

Sponsored Products are not an expense; they are an investment in your product’s visibility and organic ranking. By starting with a simple automatic campaign, you can gather invaluable data, drive initial sales, and build a foundation for a sophisticated, profitable advertising strategy.

Ready to launch but want expert management? InfoBeam Solution’s PPC experts can build, manage, and optimize your campaigns to maximize ROAS and scale your sales.

Get a Free PPC Audit and Campaign Strategy Today! Contact us: +91 96545 53640 or email sales@infobeamsolution.com.

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