Build your brand awareness
Brand awareness impacts trust (which impacts sales), repeat purchases, and even SEO.
The more people know (and trust) your brand name, the higher your sales will grow.
To improve brand awareness, focus on quality.
Create high-quality content, consider influencer partnerships, partner with other businesses in your industry, don’t neglect paid ads, and be active on social media
Build email lists and use email marketing to stay engaged
Build your email list and get really good at email marketing.
Other channels (i.e. Periscope, Facebook, Instagram) will come and go, but you always own your email list.
Don’t take that responsibility and opportunity lightly
Meet your customers where they are on social media
It’s one of the best ways to drive new visitors to your store, convert them into paying customers and re-engage them to buy even more.
According to Adweek, the average return on investment from Facebook Ads in ecommerce is 152%, and it’s the largest social media referrer for ecommerce orders.
Not advertising on this channel is a major missed opportunity for online brands.
The best part: it’s easier than ever with tools like Vantage that specialize in Facebook ads for ecommerce to build and launch campaigns that drive sales.
Improve your conversion rate by testing, testing, and testing
Be tireless with optimizing your online store and marketing channels for increasing conversion rate.
If you haven’t tried 50+ changes to your approach to see how it impacts your metrics, you haven’t experimented enough.
Use data analysis to improve your strategy
If you have your numbers and the analytics tracking them down to a science, you can scale your business far, far quicker.
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