Turnaround Consulting

Build your brand awareness Brand awareness impacts trust (which impacts sales), repeat purchases, and even SEO. The more people know (and trust) your brand name, the higher your sales will grow. To improve...

Develop buyer personas and know who your customers are This all starts with communicating more with your customers. If you can do this, you can consistently win. When you understand your customer,...

What are brand values? To some extent, finding the answer to the question “What are brand values?” means looking at your brand as a whole. Most brands consist of a range of…

The importance of eCommerce packaging A recent survey found that buyers of luxury items are even more likely to share a package on social media, with 38% saying they’ve done so Current eCommerce…