Selling online can unlock huge opportunities, and Amazon is the best place to start. With millions of daily shoppers, listing your products on Amazon helps you reach customers across India and the world.

In this blog, Infobeam Solution shares a complete step-by-step guide on how to list a product on Amazon, whether you’re a beginner or a growing seller.

🛒 Step 1: Create an Amazon Seller Account

To start listing, you must first register as a seller.

✅ How to register:

  1. Visit sellercentral.amazon.in.

  2. Click on “Register Now”.

  3. Sign in using your existing Amazon account or create a new one.

  4. Enter your:

    • GST Number (optional for some categories)

    • PAN card

    • Bank account details

    • Email and mobile number

After verification, your Seller Central Dashboard will be activated.

📦 Step 2: Choose What You Want to Sell

You can:

  • Sell items already available on Amazon (add to an existing listing)

  • Create a new listing for your own product

Check Amazon’s restricted products list before listing. Some categories require approval (e.g. health, electronics, cosmetics).

📝 Step 3: Add a Product – Two Methods

Option 1: Add Single Product

For new or limited inventory.

Steps:

  1. Go to Inventory > Add a Product in Seller Central.

  2. Search for the product if it already exists.

  3. If it doesn’t exist, click on “Create a new listing”.

Option 2: Bulk Upload (Advanced)

For uploading multiple products via Excel sheet.

  • Go to Inventory > Add Products via Upload

  • Download the appropriate template

  • Fill in required fields (product name, SKU, brand, price, images)

  • Upload the file

🧾 Step 4: Fill Product Details

This is the most important step to rank and convert.

Key fields to fill:

  • Product Title (150–200 characters with keywords)

  • Brand Name

  • Product Description & Bullet Points (clear benefits)

  • Search Keywords

  • Images (white background, 1000×1000 px or more, 6–9 images)

  • Category/Department

  • SKU (Stock Keeping Unit) – your internal tracking code

💰 Step 5: Set Price, Quantity & Shipping

Set:

  • Selling Price (MRP vs. final price)

  • Quantity available

  • Fulfillment Type:

    • FBA (Fulfilled by Amazon – Amazon stores & ships)

    • FBM (Fulfilled by Merchant – you pack & ship)

📤 Step 6: Upload & Publish Your Listing

After all fields are complete:

  • Click Save and Finish

  • Product will be live within a few minutes to a few hours (after Amazon’s review)

You can check your listing under Inventory > Manage Inventory.

🔧 Step 7: Optimize Listings for Better Sales

Once your product is live, optimize for better visibility and conversion.

Optimization Tips:

  • Use high-quality keywords in your title and description

  • Use lifestyle and infographics in images

  • Get early reviews through promotions

  • Advertise using Amazon PPC

📦 Bonus: Tips for Listing on Amazon India

  • Use GST invoice for tax benefits

  • Choose the right category to avoid listing errors

  • Register your brand with Amazon Brand Registry for protection

  • Offer Cash on Delivery (COD) if eligible

  • Keep track of product performance in Business Reports

🙋 FAQs

Q. Can I list without a GST number?

Yes, if you’re selling GST-exempt products like books or handmade items.

Q. How much does it cost to list on Amazon?

Listing is free. Amazon charges commission only when a sale happens.

Q. Do I need a trademark to list on Amazon?

No, but it’s recommended for brand protection and Brand Registry benefits.

🚀 Need Help Listing Your Products on Amazon?

Infobeam Solution helps sellers:

  • List products professionally

  • Optimize product titles, images & SEO

  • Handle account setup, brand registry & logistics

  • Advertise using Amazon PPC

  • Increase conversions & reduce returns

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