How to Register a Brand on Amazon Brand Registry

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In the vast Amazon marketplace, a trademark is your brand’s best defense. Without it, you’re vulnerable to hijackers, counterfeiters, and unauthorized sellers who can undermine your pricing, reputation, and hard-earned sales.

How To Register A Brand On Amazon Brand Registry, Infobeam Solution

Amazon Brand Registry is the solution. It’s a free program that provides powerful tools to protect your brand identity and intellectual property (IP) on Amazon. This complete guide will walk you through the eligibility requirements, step-by-step enrollment process, and the game-changing benefits of getting registered.

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What is Amazon Brand Registry?

Amazon Brand Registry is a suite of tools designed to help brand owners protect their trademarks and create an accurate and trusted experience for customers. It’s your first and most important step toward building a defensible brand on Amazon.

Benefits of Enrolling in Brand Registry

Enrolling is a non-negotiable for serious sellers. Benefits include:

  • Proactive Brand Protection: Automated protections that proactively remove suspected infringing or inaccurate listings.
  • Powerful Search & Reporting Tools: Find and report IP violations quickly with the “Report a Violation” tool.
  • Enhanced Brand Content: Create immersive A+ Content and Brand Stories to increase conversion rates.
  • Brand Building Features: Access to Amazon Stores, Sponsored Brands ads, and the Virtual Bundles tool.
  • Improved Search Results: Gain influence over your product listings and help ensure your products appear with correct information in search results.

Eligibility Requirements: What You Need to Enroll

Before you begin, ensure you have:

  1. An Active Registered Trademark: Your brand must have an active text-based or image-based trademark (logo) registered with a government intellectual property office.
  • Accepted Countries: Amazon accepts trademarks from over 70 countries, including the US (USPTO), India (Controller General of Patents, Designs and Trademarks), UK (UKIPO), Canada (CIPO), and the EU (EUIPO).
  1. A Trademark Number: You will need the official registration number provided by the trademark office.
  2. A Matching Amazon Account: The brand name on the trademark must appear exactly as it does on your products and packaging. The name on your trademark certificate must match the brand name you list your products under on Amazon.

Step-by-Step Guide to Enrolling in Amazon Brand Registry

Step 1: Prepare Your Documentation

Gather these documents before starting:

  • Trademark Registration Number: Your government-issued serial or registration number.
  • Images of Your Brand: Images of your products and packaging showing the brand name permanently affixed. The brand must be visible.
  • A Copy of Your Trademark Certificate (Optional but helpful): Have a digital copy ready to upload if requested for verification.

Step 2: Begin the Enrollment Process

  1. Go to the Amazon Brand Registry portal.
  2. Click “Enroll a new brand” and sign in with your existing Amazon Seller Central or Vendor Central credentials.

Step 3: Provide Your Brand Details

  1. Enter your Brand Name exactly as it appears on your trademark registration.
  2. Provide the Trademark Registration Number from the government office.
  3. Select the Trademark Office where the brand is registered (e.g., USPTO, IP India).

Step 4: Provide Information About Your Brand

  1. Select product categories (e.g., Home, Electronics, Apparel) where your brand should be listed.
  2. List distribution channels where your products are sold (e.g., online, physical retail).

Step 5: Verify Your Identity

This is a critical security step. Amazon will need to verify you are the Rights Owner or an authorized agent for the brand.

  • You may receive a verification code via text message or phone call to the number associated with your seller account.

Step 6: Submit Your Application

Review all information for accuracy and submit your application. Amazon will review it and send a decision to the email associated with your account. This process can take up to 10 days, but often happens faster.

What to Do After You Are Approved

Once you receive your approval email, the real work begins:

  1. Explore Your New Dashboard: Log into Brand Registry to access tools like Report a Violation, Brand Analytics, and the Store Builder.
  2. Enroll Your ASINs: Ensure all your products are listed under your registered brand name.
  3. Start Creating A+ Content: Immediately begin building enhanced product descriptions to boost conversions.
  4. Set Up Your Amazon Store: Create a multi-page branded Store to showcase your entire product line.

Troubleshooting: Common Reasons for Rejection

  • Trademark Mismatch: The brand name on your application doesn’t exactly match the name on the trademark certificate.
  • Incorrect Trademark Number: You entered the serial/application number instead of the registration number (or vice versa). You need the registration number.
  • Trademark Status: Your trademark must have an “Active” or “Registered” status. “Pending” trademarks are not accepted in most regions.

Conclusion: The Foundation of Your Brand on Amazon

Amazon Brand Registry is the single most important step you can take to protect your business and build a legitimate, long-term brand on Amazon. It moves you from being just another seller to a recognized brand owner with the tools to control your narrative and defend your territory.

The investment in securing a trademark is returned many times over through the sales you protect and the growth you can now achieve securely.

Need help navigating the trademark process or managing your Brand Registry account? InfoBeam Solution’s experts can guide you from trademark filing to full Brand Registry enrollment and beyond.

Schedule a Free Brand Strategy Consultation Today! Contact us: +91 96545 53640 or email sales@infobeamsolution.com.

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