Are you looking for a scalable, sustainable, and profitable way to sell on Amazon? If so, the Amazon wholesale business model might be your best bet. Unlike private label or dropshipping, wholesale involves buying branded products in bulk at a discounted price and reselling them on Amazon for a profit.

At Infobeam Solution, we help sellers enter and grow in Amazon’s wholesale ecosystem. In this blog, we’ll walk you through the essentials of starting a wholesale business on Amazon and how to make it profitable in 2025.

What is the Amazon Wholesale Business Model?

The Amazon wholesale model involves:

  1. Purchasing established branded products directly from manufacturers or authorized distributors in bulk.

  2. Listing and reselling these products on Amazon under their existing brand names.

  3. Using Amazon FBA (Fulfillment by Amazon) to store, pack, and ship orders to customers.

You’re not creating new products—you’re leveraging brands that already sell well.

Benefits of Selling Wholesale on Amazon

  • ✅ Low Risk – Proven products with existing demand

  • ✅ Scalability – Easier to reorder and expand

  • ✅ Fast Launch – No need to build a brand from scratch

  • ✅ Higher Trust – Customers already know the brand

  • ✅ FBA Support – Amazon handles fulfillment

How to Start an Amazon Wholesale Business (Step-by-Step)

1. Create an Amazon Seller Account

  • Choose Professional Plan for wholesale.

  • Register at sellercentral.amazon.in or relevant marketplace (US, UK, etc.).

2. Get GST and Business Licenses (India)

  • Register your business (Proprietorship, LLP, or Pvt Ltd).

  • Get GSTIN, PAN, and import/export code (if sourcing globally).

3. Research Profitable Products

  • Use tools like:

    • Helium 10

    • Jungle Scout

    • Keepa

  • Look for:

    • High demand

    • Low competition

    • Brand not restricted

4. Find and Contact Authorized Suppliers

  • Search on:

    • IndiaMART

    • TradeIndia

    • Alibaba

    • Wholesale Central

  • Ask for:

    • Authorized reseller agreements

    • Price lists and MOQ (Minimum Order Quantity)

5. Analyze Profit Margins

  • Use FBA calculator to check:

    • Amazon fees

    • Shipping costs

    • ROI (aim for at least 30%)

6. Get Brand Approvals

  • Apply for brand gating removal or category approval in Seller Central.

  • Upload invoice, authorization letter, and other docs.

7. List Products on Amazon

  • Use bulk upload if listing multiple SKUs.

  • Optimize titles, bullet points, and backend keywords.

8. Use FBA to Fulfill Orders

  • Ship your inventory to Amazon warehouse.

  • Amazon handles everything else (shipping, returns, customer service).

Pro Tips for Success in Wholesale

  • ✔️ Avoid Highly Gated Brands: Nike, Apple, etc. can be tough to get approved.

  • ✔️ Track Inventory: Use tools to avoid stockouts or overstocking.

  • ✔️ Negotiate Better Rates: As you scale, negotiate volume discounts.

  • ✔️ Use Amazon B2B Program: Tap into bulk buyers and business customers.

  • ✔️ Stay Updated on Amazon Policies: Non-compliance can lead to suspension.

Challenges in Amazon Wholesale

Challenge Solution
Brand restrictions Work with authorized distributors, get approval letters
High competition Target niche or B2B categories
MOQ and capital investment Start small or partner with investors
Amazon suspensions Partner with experts like Infobeam Solution for compliance

Why Choose Infobeam Solution?

We offer end-to-end services for Amazon wholesale sellers, including:

  • Product and supplier research

  • Brand and category approvals

  • Amazon FBA setup and management

  • Pricing and competitor analysis

  • Ongoing seller account support

Final Thoughts

The Amazon wholesale business is a great entry point for those who want a proven, brand-backed, and scalable selling model. With the right strategy, suppliers, and tools, you can build a six- or seven-figure business by reselling products that people already trust.

Need help starting or scaling your wholesale business?

👉 Contact Infobeam Solution – your Amazon selling partner.

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