How to Use Amazon Coupons and Deals to Boost Sales – Complete Seller Guide

Home » How to Use Amazon Coupons and Deals to Boost Sales?

Selling on Amazon is highly competitive, and standing out often requires more than just a good product. To increase visibility and drive conversions, Amazon sellers can take advantage of coupons and deals. These promotional tools not only encourage buyers to choose your products but also help improve search rankings and boost your brand’s credibility.

How To Use Amazon Coupons And Deals To Boost Sales, Infobeam Solution

In this guide, we’ll walk you through the process of using Amazon coupons and deals effectively, along with strategies to maximize their impact on your sales.

Table of contents

1. Why Use Amazon Coupons and Deals?

Coupons and deals are powerful selling tools on Amazon because they:

  • Attract Attention – A green coupon badge or a deal highlight instantly draws shoppers’ eyes.
  • Increase Conversions – Buyers are more likely to complete a purchase when they see a discount.
  • Boost Ranking – Increased sales from coupons can improve your product’s visibility in Amazon search results.
  • Encourage Repeat Purchases – Deals often create urgency, prompting buyers to act quickly.

2. Understanding Amazon Coupons

Amazon coupons allow sellers to provide buyers with instant discounts. These appear as clickable coupon boxes under the product listing.

Benefits of Coupons:

  • Easy to set up from the Seller Central dashboard.
  • Show up in both search results and product detail pages.
  • Encourage shoppers to click on your listing over competitors.

How to Create a Coupon:

  1. Log in to Seller Central.
  2. Go to the Advertising tab → Coupons.
  3. Click Create a New Coupon.
  4. Select eligible products.
  5. Choose discount type (percentage or fixed amount).
  6. Set budget and duration.
  7. Review and submit.

3. Types of Amazon Deals

Amazon offers multiple promotional deal options to sellers:

  • Lightning Deals – Time-bound promotions shown on the “Today’s Deals” page. Best for creating urgency and clearing inventory.
  • 7-Day Deals – Featured promotions that run for a week, giving more visibility than Lightning Deals.
  • Best Deals – Highlighted deals for products that qualify, often lasting longer than standard deals.

These deals can be highly effective during major sales events like Prime Day, Great Indian Festival, or Black Friday.

4. Best Practices for Using Coupons and Deals

To maximize results, sellers should:

  • Set Competitive Discounts – Too small and buyers ignore it, too large and you cut profits. Aim for 5–20% off.
  • Use High-Quality Images – Attractive product visuals paired with coupons increase clicks.
  • Promote Seasonal Sales – Align coupons with festivals, holidays, or events.
  • Bundle Products – Combine complementary items and offer discounts for bigger average order value.
  • Monitor Performance – Track coupon redemptions and adjust budgets as needed.

5. Timing Is Everything

The success of coupons and deals often depends on timing. Running them during high-traffic periods, such as festive seasons, shopping weekends, or payday weeks, can significantly improve sales.

Additionally, testing short-term vs. long-term deals helps identify what resonates best with your target audience.

6. Common Mistakes to Avoid

Many sellers waste money by mismanaging coupons. Avoid these pitfalls:

  • Offering discounts on low-performing listings with no reviews.
  • Running deals without optimizing product titles, descriptions, and keywords.
  • Setting discounts too high, reducing profitability.
  • Forgetting to track ROI on promotional campaigns.

7. Long-Term Benefits of Coupons and Deals

Beyond immediate sales, coupons and deals provide long-term advantages:

  • Build brand credibility.
  • Encourage more reviews as sales volume increases.
  • Help in launching new products by generating quick traction.
  • Improve ranking for competitive keywords.

Final Thoughts

Amazon coupons and deals are not just about discounts, they are strategic tools to attract buyers, boost conversions, and grow your brand presence. By creating targeted promotions, timing them around high-demand periods, and tracking results, you can maximize your return on investment and steadily increase sales.

If you’re serious about scaling your Amazon business in 2025, start experimenting with coupons and deals today.

Scroll to Top