How to Verify Your Amazon Seller Account in the USA: (2025 Step-by-Step Guide)
Verifying your Amazon seller account is one of the most important steps before you can begin selling. Without verification, you won’t get full access to Seller Central, you won’t be able to list many products, and you risk account suspension. In 2025, Amazon’s identity, business, and tax verification processes have become more stringent. This guide walks you through each step in the U.S., the documents you’ll need, common pitfalls, and how to speed up the process.
Table of contents
- How to Verify Your Amazon Seller Account in the USA: (2025 Step-by-Step Guide)
Why Amazon Verification Is Necessary
Amazon verifies seller accounts to:
- Prevent fraud and protect the marketplace
- Ensure the legitimacy of sellers
- Meet tax and regulatory compliance requirements
- Provide a safer experience for buyers
In the U.S., Amazon requires identity and business verification for all new sellers before they gain full access to selling features.
Step-by-Step: U.S. Seller Verification Process
1: Register Your Amazon Seller Account
Start by signing up at sell.amazon.com. You’ll provide:
- Business type (individual, sole proprietorship, corporation, etc.)
- Legal name of your business
- Registered address
- Contact details (phone and email)
Once registration is complete, you’ll be prompted to begin the verification process.
2: Provide Business & Personal Information
Amazon will request the following details:
- Full legal name of the primary contact
- Date of birth
- Country of citizenship
- Residential or business address
- Verified phone number
Make sure the information matches your official documents. Inconsistencies are one of the biggest reasons for delays or rejection.
3: Upload Identity Documents
Amazon requires a government-issued photo ID. Accepted documents include:
- Passport
- Driver’s License
- State ID
- National ID card
Requirements:
- The ID must be valid and not expired
- The name and date of birth must match your registration
- The image must be clear, complete, and not blurry
Amazon may also request proof of address, which can be:
- Recent utility bill
- Bank or credit card statement
- Lease or rent agreement
These documents must be dated within the last 60–180 days.
4: Submit Business Verification Documents
If you are registering as a business entity, you’ll also need to upload:
- Certificate of Incorporation or Articles of Association
- Business license or registration certificate
- Employer Identification Number (EIN) confirmation letter
- Bank account statement with your business name and address
- Proof of operating address (utility bill or lease agreement)
5: Complete Video / Live Identity Check
Amazon may require an additional step, such as:
- A live video call with an Amazon representative
- A selfie holding your ID
- A facial recognition scan using your device camera
This ensures that the person registering is the same individual in the submitted documents.
6: Wait for Amazon Review & Approval
After submission, Amazon reviews your documents. In most cases, verification is completed within 3 business days. If there are issues, Amazon may ask for resubmission or additional documents, which can extend the process to a week or more.
You’ll receive a confirmation email once the account is verified.
Common Issues & How to Avoid Them
| Issue | Solution |
|---|---|
| Name mismatches between documents and registration | Ensure names are consistent across all documents. |
| Blurry or cropped document scans | Use high-quality scans or clear photos with good lighting. |
| Expired or outdated documents | Upload only valid and recent documents. |
| Address mismatch | Make sure your proof of address matches the registered address. |
| Submitting business name instead of personal name | Use your legal name for personal ID fields and your company name for business sections. |
| Multiple incorrect submissions | Double-check details before uploading to avoid delays. |
Best Practices to Speed Up Verification
- Use color scans instead of black-and-white photocopies
- Upload documents in the correct format (JPEG, PNG, or PDF)
- Make sure all edges of documents are visible
- Submit recent address proofs (within the last 90 days is safest)
- Avoid uploading edited or altered documents
- Respond quickly if Amazon requests more information
Timeline Expectations
- Document submission: At account creation
- Initial review: 1–3 business days
- Additional checks: May extend timeline to 5–7 business days
- Final approval: Confirmation via email and full Seller Central access
What Happens After Verification?
Once verified, you’ll be able to:
- List products in your Seller Central account
- Access payment and shipping settings
- Launch ad campaigns and promotions
- Begin building your store and brand presence
Final Thoughts
Verifying your Amazon seller account in the USA is a crucial step toward building a successful business on the marketplace. By preparing the right documents, ensuring all details match, and following Amazon’s process carefully, you can speed up approval and start selling with confidence.
Call /Whatsapp: +91 96545 53640 or email sales@infobeamsolution.com.