Develop buyer personas and know who your customers are
This all starts with communicating more with your customers.
If you can do this, you can consistently win.
When you understand your customer, you can create better ads, launch products they love, and almost “read their mind.”
Provide excellent customer service to improve customer loyalty
Chatbots and engagement automation is something most brands miss because they see chat as “customer service.”
Customer service is the new marketing for many successful brands.
Many shoppers feel more satisfied when they’re able to chat to a staff member and are more likely to convert.
Engagement automation in the form of context chat can help brands push promotional content or invite customers to ask questions.
Use shipping to your competitive advantage
That means that your job isn’t done after the consumer clicked ‘purchase’.
Use shipping as a way to surprise and delight customers.
Did you know that shipping confirmation emails are opened 1.5 times on average?
It’s the easiest way to engage with customers right after purchase.
Consider including your brand name in the subject line, since that has a 7 percent increase in unique open rates compared to emails without it.
Run strategic promotions on your website
Run flash sales on your own site and offer a great price.
Blast that out on paid social channels.
You’ll have some spend on marketing, but the cost will be less than the percentage you’d pay Amazon and you now have a customer that you own, rather than getting a one-time sale.
Implement creative marketing tactics
Here are the elements merchant often miss.
Error resolution within site architecture.
URLs: Assess overall structure (e.g., multiple URLs for the same product), maximize readability, and minimize issues like hex code inclusion over-reliance on parameters.
Titles: Minimize duplicates, fix missing titles.
Sitemap and robots.txt: Ensure proper structure.
Unique search opportunities: Assess unique search result opportunities like google knowledge graph cards and site link structure.
Other on-page elements: Optimize descriptions, headers, keywords, images, alt text
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