Walmart Listing Quality Score – How to Increase to 100% (Checklist + Templates for Indian Sellers in 2026)
If your Walmart product listing is not getting enough impressions or clicks, the root cause is almost always the Listing Quality Score (LQS). Most Indian sellers launching in the USA ignore listing quality — and Walmart’s algorithm immediately punishes low-quality listings by reducing visibility across search, category rankings, and Buy Box rotation.
The good news? LQS is one of the easiest Walmart ranking factors to control — and once optimized, your product can see instant improvements in impressions, CTR, and conversions.
This guide explains:
- What Walmart Listing Quality Score is
- Why it affects both organic ranking & PPC
- The exact formula Walmart uses
- Step-by-step checklist to reach 100%
- Templates for copy, bullet points & image guidelines
If you want more traffic and more orders without increasing ad spend, focus on LQS first.
What Is Walmart Listing Quality Score (LQS)?
LQS is Walmart’s internal rating of how complete, relevant, and conversion-ready a product listing is. The score appears inside Seller Center and typically looks like this:
| LQS Range | Meaning |
|---|---|
| 90% – 100% | Fully optimized (highest visibility) |
| 70% – 89% | Partially optimized (restricted visibility) |
| 40% – 69% | Low quality (very limited visibility) |
| 0% – 39% | High risk of suppression |
For Indian sellers entering the U.S. market, hitting 90%+ is not optional — it’s mandatory for visibility.
How Walmart Calculates Listing Quality Score
Walmart uses four buckets to determine LQS:
| Factor | Weight |
|---|---|
| Content & Discoverability | ~50% |
| Offer (price, delivery, return policy) | ~25% |
| Reviews & Ratings | ~15% |
| Performance (fulfillment reliability) | ~10% |
So, LQS isn’t just text optimization — it is a combined performance + content metric.
Why LQS Matters More Than PPC
Most sellers run ads when impressions are low — big mistake.
🚫 If LQS is below 90%, Walmart algorithm massively reduces organic & paid visibility.
🚫 PPC becomes expensive and conversion rates drop.
🟢 When LQS increases to 95%–100%:
- Impressions grow
- PPC becomes cheaper
- Organic ranking improves
- Suppression risk decreases
- Listing gains authority faster
Your ads will never perform long-term without a strong LQS foundation.
Checklist to Increase Walmart Listing Quality Score to 100%
Follow this sequence (order is important for maximum score impact):
① Title Optimization (SEO + Compliance)
A high-performing Walmart title contains:
- Main keyword
- Brand name (recommended)
- Product type
- Size / variant / count
- Key feature or material
Example template:
Brand – Keyword | Feature | Size / Variant | Pack Count
Do NOT include:
- Promotional statements
- Claims like “Best” / “Original”
- Emojis or special characters
② Bullet Points (Key Features)
Walmart requires ≥ 5 bullet points.
Each bullet should include:
- Feature → Benefit → Keyword hint
(not keyword stuffing)
✔ Example:
Soft cotton material for all-day comfort — ideal for sensitive skin
🚫 Wrong:
Cotton. Soft. Comfortable. Best quality.
③ Rich Product Description
The description should be 300–700 words and include:
- Product benefits
- Use cases
- Technical information
- Care / instructions (if applicable)
- Safety guidance
- SEO keywords placed naturally
Important:
Do NOT paste the same content from Amazon — Walmart auto-detects duplication.
④ Images & Infographics
Walmart scores image quality very heavily.
| Requirement | Recommendation |
|---|---|
| Main image | White background, no text |
| Resolution | 1500×1500 or higher |
| Total images | 6–8 |
| Infographics | Allowed (not main image) |
| Lifestyle visuals | 2–3 recommended |
⑤ Attributes & Technical Specs
This is where most sellers lose points.
Common mandatory attributes:
- Color
- Material
- Dimensions
- Item form
- Age group
- Country of origin
- SKU / Model number
Fill both Required & Recommended fields.
⑥ Price & Delivery Score
Walmart compares your offer vs competitors.
To improve the score:
- Maintain price parity across marketplaces
- Choose a fast 3PL for U.S. delivery
- Add clear return & replacement timelines
⑦ Ratings & Reviews
Even 10–12 reviews can push the score from 85 → 95+.
Legal ways to improve:
- Include product inserts with QR support
- Focus on packaging quality (reduces returns)
- Monitor and respond to negative feedback
How Long Does It Take to Reach 100% LQS?
| Phase | Time |
|---|---|
| Content rewriting | 3–7 days |
| Image + infographic creation | 5–12 days |
| Attribute fill + mapping | 2–4 days |
| Delivery score improvements | 1–3 weeks |
| Reviews improvement | Ongoing |
Average sellers reach 95% within 2–3 weeks when optimization is done properly.
Free Walmart LQS Templates
Copy/paste templates sellers can use:
Title Template
Brand – Keyword | Feature | Material / Variant | Size | Pack Count
Bullet Template
• Feature → Benefit (keyword)
• Material / durability / comfort
• Ideal user / age / use case
• Compatibility / sizing notes
• Care or safety instructions
Description Opening Paragraph Template
Designed for [target user], this [product type] is made from [material] to provide [benefit]. Whether you're using it for [use case 1] or [use case 2], it offers [feature] to ensure a premium customer experience.
When You Should NOT Try to Increase LQS Yourself
You need professional support when listings have:
- Duplicate suppression
- Multi-variation mapping issues
- Repeated image rejections
- Price or shipping red flags
- Category mismatch
- GTIN / UPC errors
- Brand / authenticity dispute
These require support escalation — not basic editing.
We Help Indian Sellers Reach 100% Walmart LQS — Fast
As a Walmart official onboarding and optimization partner, we handle everything:
✔ LQS score audit
✔ Title + bullet + description rewrite
✔ Image & infographic creation
✔ Keyword research & category mapping
✔ Delivery + pricing optimization
✔ Support escalation for compliance issues
⏳ Most listings reach 95%–100% within 14–21 days.
👉 Get a FREE Walmart Listing Quality Score Audit