Walmart Seller Account Rejected for Indian Sellers – Reasons & Solutions

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Walmart Marketplace has become an attractive opportunity for Indian exporters looking to enter the US market. However, many Indian sellers face a common roadblock at the very first step: Walmart seller account rejection.

Walmart Seller Account Rejected For Indian Sellers, Infobeam Solution

Unlike Amazon, Walmart follows a selective approval process. Rejections are often not explained clearly, leaving sellers confused about what went wrong and how to fix it. This article explains why Walmart seller accounts get rejected for Indian sellers and what you can do to improve approval chances.

Table of contents

Can Indian Sellers Sell on Walmart USA?

Yes, Indian sellers are allowed to sell on Walmart USA. However, Walmart evaluates international applications more strictly than domestic ones. The marketplace focuses on seller credibility, operational readiness, and customer experience.

Because of this, many Indian sellers benefit from professional Walmart Account Management Services that help structure the application correctly and avoid common rejection triggers.

Common Reasons Walmart Rejects Indian Seller Applications

1. Incomplete or Weak Business Profile

Walmart expects a clear, established business identity. Applications are often rejected when:

  • Business details are inconsistent
  • The company appears newly formed with no operational history
  • Website or brand presence is missing or unclear

Walmart prefers sellers who demonstrate stability and long-term intent.

2. Lack of Export or Marketplace Experience

Indian sellers without prior e-commerce or export experience are frequently rejected. Walmart looks for proof that you can handle:

  • International logistics
  • US customer expectations
  • Order fulfillment reliability

If your application does not clearly explain this capability, approval chances drop significantly.

3. Product Category Mismatch or High-Risk Categories

Certain product categories face higher scrutiny, such as:

  • Supplements and consumables
  • Electronics and batteries
  • Regulated products

Incorrect category selection or insufficient compliance documentation often leads to rejection.

4. Weak Fulfillment Strategy

Walmart expects sellers to clearly explain how orders will be fulfilled in the US. Rejections commonly happen when:

  • Shipping timelines are unrealistic
  • Returns handling is unclear
  • No plan for US customer support is provided

A strong fulfillment plan is critical, especially for international sellers.

5. Pricing & Competitiveness Concerns

Walmart closely monitors pricing parity. If your application shows:

  • Prices significantly higher than US competitors
  • No explanation for landed cost structure
  • Weak margin planning

Walmart may reject the application due to competitiveness concerns.

6. Documentation Errors

Small mistakes cause big problems. Common documentation issues include:

  • Incorrect IEC or GST details
  • Mismatch between business name and bank records
  • Missing tax forms (W-8BEN / W-8BEN-E)

These errors signal risk to Walmart and often result in rejection.

What to Do If Your Walmart Seller Account Is Rejected

Step 1: Identify the Likely Rejection Reason

Walmart usually does not provide detailed rejection feedback. You must review:

  • Application responses
  • Business documentation
  • Product and fulfillment details

This is where expert Walmart seller onboarding support becomes valuable.

Step 2: Strengthen Your Business & Export Readiness

Before reapplying, ensure you have:

  • A professional business website
  • Clear product positioning
  • Export documentation in order
  • Defined US logistics workflow

Walmart looks for preparedness, not experimentation.

Step 3: Reapply With a Corrected Strategy

Reapplying without fixing issues almost always leads to another rejection. A structured reapplication should:

  • Clearly explain your export model
  • Address earlier weaknesses
  • Highlight operational strengths

Many sellers succeed on the second attempt when the application is rebuilt correctly.

How Professional Walmart Onboarding Support Helps

Walmart Marketplace has little tolerance for trial and error. Professional onboarding partners help Indian sellers by:

  • Structuring the application to meet Walmart’s expectations
  • Selecting the right categories
  • Preparing export-ready documentation
  • Designing compliant fulfillment workflows
  • Avoiding costly mistakes that delay approval

This significantly improves approval success rates.

How Infobeam Solution Helps Indian Sellers Get Approved on Walmart USA

Infobeam Solution is an official onboarding partner helping Indian sellers export and sell on Walmart USA.

Our Walmart Account Management Services include:

  • Walmart seller account setup and reapplication support
  • Export documentation guidance
  • Category and compliance checks
  • Listing and catalog readiness review
  • Fulfillment and pricing strategy planning
  • Ongoing account management after approval

We focus on long-term success, not just account approval.

Trusted External Resources (For Reference)

For additional official guidance, you can refer to:

Final Thoughts

Walmart seller account rejection is common for Indian sellers-but it is rarely permanent. Most rejections happen due to avoidable issues such as weak applications, unclear fulfillment plans, or documentation errors.

With proper preparation and expert guidance, Indian sellers can successfully get approved and build a scalable export business on Walmart USA.

If your Walmart seller account was rejected, talk to a Walmart USA export expert to understand the next steps and improve your approval chances.

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