Why SEO –
Having an online presence is essential in the modern business world.
Companies with tested, effective digital strategies put themselves at a significant advantage in a range of areas, particularly when it comes to lead generation, customer engagement, and recurring sales.
Your company may offer superlative products and services. But if your website is hidden in search results
– to the point that consumers can’t find you online – it is, for all intents and purposes as though you don’t exist.
Infobeam Solution is here to solve that problem through search engine optimization (SEO).
What is SEO –
SEO is the process of increasing the visibility of your website in organic search results. The term “organic” is used here to distinguish from paid search result.
Major search engines like google, Bing and yahoo, rank websites based on specific parameters. Website owners incur no cost during this process.
By optimizing your website and boosting your ranking in search engine results, you will gain greater visibility and visitor traffic to your website will increase.
What we do for your website –
Auditing your website –
First, your website will undergo what’s called an “audit”, The purpose of an audit is to ascertain your current rankings, understand your website’s analytics, and identify keyword opportunities.
Crawling and indexing –
Search engine use automated bots called crawlers to scour the internet, find web pages, and decipher page data. These pages are then indexed on the search engines internal servers and will appear in search results. This stage is about ensuring that your website is being crawled and indexed properly.
Ranking –
While every search engine is different, the vast majority have three main ranking factors in common: Keywords, Content and links.
During this stage of your SEO strategy, you will work to increase the quality of all ranking factors, with an emphasis on the three mentioned above.
Mobile performance and mobile optimization –
Search engine have increasingly started to develop mobile crawlers that rank web page for mobile-only indexes. As such, having a mobile optimized website will improve your overall rankings.
How we do On-Page SEO for your website –
Analysis and strategy –
An effective SEO strategy builds a website’s online presence in a sustainable way.
Infobeam Solution’s first step will be to audit your current website. We will evaluate your approach to SEO to determine areas for improvement.
During our audit, we will look at the following areas.
Analytics and keywords –
Before persuing new rankings, we need to understand how your website is currently performing. We will compile a list of keywords for which your site appears in the search result and compare these against data about your competitors.
Indexing –
For your website to be visible in serch results, it needs to be accessible and ready for indexing. We will review content, link structures and HTML features.
Ranking factors –
After ensuring that your website’s structure is optimized for indexing. We will shift our attention and identify ways of improving your rankings. We will pay attention to a range of rank factors, including keyword density, source code, HTML markup, external links, and more.
Competitive analysis –
Running a competitive analysis allows us to compare your website’s performance to that of your competitors. This will provide us with a clearer idea of where ranking opportunities might be lie and what can reasonably be expected in terms of concrete deliverables.
How we do Off- Page SEO for your Website –
Off-Page SEO refers to the actions that take place outside of your website. These include things like social media marketing, press releases, and other forms of content creation. On-Page SEO focuses on optimizing your site itself, so that search engines can easily crawl and index your pages.
Back Link building –
Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages).
Guest Posting –
guest posting, is the act of writing content for another company’s website. Generally, guest bloggers write for similar blogs within their industry in order to: Attract traffic back to their website. Boost their domain authority using external links to high-authority domains.
Brand Mention –
A brand mention is when one website mentions another website. There is an idea in the SEO community that when a website mentions another website’s domain name or URL that Google will see this and count it the same as a link. Brand Mentions are also known as an implied link.
Interlink Social –
Linking means to create hyperlinks in your page or post. Interlinking is the process where your article has links to other articles on your site which is related to current article, so the reader can click and be redirected to another article on your site.
Inbound Signals –
Inbound links refer to links pointing from another domain to your website. There are a number of claims surrounding inbound links as a ranking factor. The first is simply that inbound links are ranking signals for Google’s search algorithms.
Social Media Optimization(SMO) –
Facebook –
Create business profile
Post images, videos and texts
Increase likes
shares and comments
Run contests
Create ads (Charges will be excluded)
Create user engagement through social commenting
Create banners and cover images
Instagram –
Create business profile
Post images, videos and texts
Increase likes
shares and comments
Run contests
Create ads (Charges will be excluded)
Create user engagement through social commenting
Create banners and cover images
Google+ –
Create business profile
Add a professional profile image
Provide complete contact information
Provide an effective business description
Send invites to potential customers
Update company information, products, and promo actions from time to time
Monitor and manage Google+ page.
