Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories.
Everyone and their dog (literally) is on the social media platform.
“Everyone” includes individuals, pets, and, you guessed it, businesses.
The increase in brands who’ve developed a presence on the platform has skyrocketed. Oberlo estimates that 71% of US businesses use Instagram. But is it worth their time, and should your business also be on the platform? The answer is yes, and here’s why:
Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
There are 140 million Instagram users in the U.S.
Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day.
About 71% of US businesses use Instagram.
Nearly 45% of Instagram’s users are between the ages of 18 and 44.
Why Market on Instagram?
Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.
Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and — most importantly — your audience.
Many businesses feel pressured to be present on every social media platform … and they forget about strategy. Don’t make this mistake.
Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy. Start here to develop your brand’s own unique style.
1. Set your goals for Instagram.
Before you start posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular as the platform is, your answer shouldn’t be, “… because everyone else is.” To be successful on Instagram in the long-run, you must have a set purpose and goals so you can justify your time, energy, and monetary investment.
There’s no right answer here. Maybe you’d like to use your Instagram feed to post and sell your products to customers, like Anthropologie. (Many ecommerce and physical products businesses are on Instagram for this reason.)
Why Instagram Marketing is Key to Ecommerce Success
We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an incredible channel for ecommerce marketing. But why?
Well, an obvious reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing.
The Instagram Algorithm
Oh, the ever-mysterious Instagram algorithm. When Instagram first announced in 2016 that they were replacing the chronological feed with an algorithm, most people responded with a less-than-joyous reaction… And not much has changed since.
So why did Instagram make the switch from chronological to algorithm?
Well, it had to do with size. As Instagram grew in popularity, it became harder to keep up with all the photos and videos people share. In fact, according to Instagram, people missed an average of 70% of their feeds when it was chronological.
In light of this, Instagram created an algorithm that re-organized people’s feeds so they would theoretically see more content that was relevant to them.
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