Why YouTube? YouTube in numbers
Before we get into the why’s and how’s, here are some useful stats that will help you understand why YouTube is such a great platform for businesses:
YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers
People watch 1 billion hours of video on YouTube every day
YouTube reaches more 18-49 year-olds on mobile than any TV channel or cable TV network
YouTube reaches more 18-34 year olds in the US than any TV network
And YouTube isn’t really showing signs of slowing down, which makes things pretty clear: people of all ages, from all over the world, love watching videos online.
Which, of course, is one of the biggest benefits from a promotional point of view: YouTube is where your audience is. A good YouTube strategy can help you reach more people and improve your results overall.
But, where do you start?
Create a YouTube strategy
YouTube can be more time-consuming than other social networks; after all, it’s one thing to write an update and create images versus consistently creating new video content. The good news is, it’s easier than ever – but before we get into video creation, let’s talk strategy first.
To start with, what do you want to achieve with YouTube and video marketing? What are your exact goals? For example:
Improving brand awareness and engagement
Generating more leads and conversions
Driving more traffic to your website
Improving sales
Knowing your objectives will help you create the right videos for your channel, videos that will achieve your goals:
What types of videos can you create?
One of the biggest things keeping businesses from leveraging YouTube is that…well, you need to create videos and you’re not sure what. Or how, for that matter.
At the very least, not without spending way too much money and time on creating and promoting videos.
However, it’s actually not that difficult to create quality videos anymore – in some cases, you don’t even need a camera. And when it comes to the types of brand and marketing videos that you can create, there are numerous options for different stages of the sales funnel:
At the top of the sales funnel
If you want to generate more brand awareness, these videos will help you reach those goals:
Brand videos showcasing your business and your core values
Educational and how to videos (people love how-to videos on YouTube!)
Interviews with influencers and thought leaders in your niche
Animated videos
Documentaries – like this great example of a content marketing documentary (which is on content marketing!)
Use tools to help you create video content
As I mentioned earlier, video creation for business is more accessible than ever as there are numerous video marketing tools to help you create videos with stock footage, audio, and voice overs.
You can now create pretty much any type of video you can think of, with a tool: animated video, live-action videos, and even stop motion videos.
There are several great options of tools, such as:
Slidely Promo, for live action videos (i.e. using stock footage)
Wave, for live action videos (you can easily create the same video for any social network, to help you repurpose your video content)
Vyond, for creating animated videos
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